Marketing Mix

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Apartment Hunting

Finding the most effective advertising mix

Prof. Lester Phares

Group 1-1

Andrew Strum

Marcy Webster

Rebecca Thompson

Floyd Crisp

Thursday December , 00

Table of Context

Executive Summary ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K....

Introduction ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.4-8

Methodology ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K..-11

How fieldwork will be conducted ¡K¡K¡K.-10

Analysis of collected data ¡K¡K¡K¡K¡K¡K¡K..10

Possibly sources of error ¡K¡K¡K¡K¡K¡K¡K¡K11

Results ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.1-1

Conclusion ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...14-16

Discussion ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K14-15

Recommendations ¡K¡K¡K¡K¡K¡K¡K¡K¡K15-16

Appendix ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...

A-1 ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...

A- ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...

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A-4 ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...

A-5 ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...

A-6 ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...

A-7 ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...

I hereby declare upon my word of honor that I have neither given nor received unauthorized help on this work.

Executive Summary

Brittany Commons Apartments was interested in identifying the most successful and least helpful aspects of the advertising mix in order to provide the most accommodating service to potential residents. Because of slow periods during the fall and winter months in the apartment industry, it is important for Brittany Commons to utilize the best method of advertising in order to reach the most number of people. The research team created a strategy for determining the advertising method that works the best in order for it to be used advantageously in a slower time of business. Management officials at Brittany Commons created questions that all potential residents were asked. The research team in turn analyzed the information in order to provide the apartment complex with accurate and helpful information. By carefully analyzing the results, the research team found that the Apartment Finder¡¦s Guide was used most by potential residents, and professional realtors were used least. The research team recommended using the Apartment Finder¡¦s Guide most often, as it has potential to reach the largest amount of potential residents.

Introduction

Housing is one of the most important factors people figure into their lives as they decide where to work and raise their families. Some people search for long periods of time to find a suitable residence. In return, owners and managers of properties tend to make what they have available most agreeable to the prospective market.

Brittany Commons Apartments, owned by Cullen Properties, is an apartment community located in Spotsylvania, Virginia, off of Courthouse Road. It has 576 apartments with one, two, and three bedrooms available. Prices range from $85 to $1145 for a one-year lease. The community is five years old. The first phase of construction was completed in 18, followed by the next phase with a completion date of 000. The newest apartments finished construction in 00. Brittany Commons is not a tax credit community and strictly follows the Fair Housing Act. Residents of Brittany Commons must earn at least $0,000 per year in order to reside in the apartments.

Summer is a busy time of year for apartment complexes. People want to move while the weather is warm, try to move before school starts in order to get their children acclimated to a new location, and college students are typically looking for places to live when they graduate in the spring. Summer serves as the busiest time of year in the apartment rental industry. It is the time when the most people come into the rental office with questions, seeking information, and possibly signing a lease. With the return of autumn, winter, and the holiday season, Brittany Commons Apartments typically experiences a significant slow period in the rental of apartments. People are generally more settled during these months because they have used the summer months to get whre they need to be and establish new homes. Autumn and winter bring questionable weather, a colder and less pleasant time to move. As holidays approach, people tend to be busy preparing for them and are more likely to get settled long before the holiday arrives. Holidays are family times, and people do not want to be moving in the middle of a holiday. The seasonal slowing of business presents a problem for apartment complexes. Apartments that are not rented my not be occupied for many months, with a loss of revenue.

During the summer of 00, Brittany Commons Apartments successfully occupied all of the second floor phase three apartments, but failed to lease all of the ground floor and terrace level apartments. Several apartments have never been occupied. The staff at Brittany Commons sees this as a potential problem, as it is their goal to rent all of their apartment units and provide acceptable housing for all potential customers. The staff believes that advertising is an important component of whether of not people seek Brittany Commons. By advertising to a specific group of people, Brittany Commons may have more success.

Brittany Commons uses several advertising methods to reach a large segment of the potential renting population. The sources most utilized include the Free Lance Star, the Internet, the yellow pages, and the Apartment Finder¡¦s Guide. All of the sources are readily available to the public.

With the approach of the winter months and holiday season ahead, business at Brittany Commons is likely to slow down significantly. Preparing to cope with this, a research design has been created to examine aspects of the advertising mix used by Brittany Commons. The research will identify which aspect of the advertising mix is most successful and which is least helpful. The research will also take into consideration which method of advertising is most profitable by carefully examining the advertising rates that accompany each form.

Full occupancy is important in realizing the utilization of resources and determining the most revenue for the business. By finding the most advantageous way of reaching the public, Brittany Commons will be able to keep within its marketing and advertising budget while possibly reaching its full potential. It is also important for this research to be done in order to provide an accommodating service to its potential tenants. By identifying the advertising mix that best reflects the tendencies of renters, Brittany Commons can develop a way to continue to use that avenue of advertising. Since is it usual for business to slow during the fall and winter months, Brittany Commons can use this time to evaluate the findings of the research and begin to create a plan of action for helping the business grow during the typical slow months.

The research will be completed through the leasing office at Brittany Commons. The focus will be on exactly how potential residents obtained information about the apartments. Each prospective resident who calls the office about information or who walks in to talk about or view an apartment is asked the same questions. Since the focus is on the advertising mix, potential residents are asked to tell what form of advertising they specifically used to find out about Brittany Commons. This information is an integral part of finding what the most successful way of advertising is. Approximately 150 people will be used in the research to determine what avenue of advertising is most widely used.

The Leasing Consultants will collect all of the pertinent information for the study. Cullen Properties designed the questions that potential residents are asked. The research group is not allowed to see all of the information that is obtained; therefore most of the research will be done confidentially. The information requested would be name, telephone number, address, and what the potential residents are looking for in an apartment. Finally, at the end of the conversation, the Leasing Consultant will ask how the potential resident heard about Brittany Commons. Different interviewers may have different styles and may ask questions in a different order. Interviews with potential renters who actually come to the apartment complex will take longer than those on the phone because they will be shown an actual apartment. However, all prospective tenants will be asked the same questions to acquire the same information from each of them. All of this information will be written onto a blue form, which will then be filed away in the leasing office after the application process or at the end of the month.

After the information is collected, the research group will analyze the data. Finding out how the potential residents hear about Brittany Commons is just one part of the research process. With the information obtained, the research group will help Brittany Commons establish the most successful way of advertising and will create new approaches to the advertisements that are used the most.

Finding out where people have learned about Brittany Commons is a real business problem. With the information that will be obtained during the research process, the business can find out how to better serve its customers. The overall goal of Brittany Commons is to provide the best service for its customers. By learning the ways in which its customers operate and think, Brittany Commons has a better chance of success. The apartment complex would like to utilize all it has to offer, and it would like to present its facilities to the community. In order for it to do that, it needs to find the best ways to get information out to all potential residents to draw more clientele in to view and possibly rent the apartments that are available.

The biggest form of error the research group sees as occurring is that of human error. Often, transcription error and speaking errors will be the biggest forms of error that will be noticed. There is not a significant chance that those being interviewed will skew the information about where they heard about Brittany Commons. The research analysts will have to be wary of possible human error on the part of the interviewers when compiling results of the actual research.

Methodology

Responses from approximately 150 individuals will be collected and analyzed to determine the most effective and also the least effective marketing or advertising device for Brittany Commons Apartments. The data will be collected from these respondents during a personal interview in the Brittany Commons leasing office. The duration of the interview could last anywhere from three minutes to 15 minutes depending on how much information the respondent wants about Brittany Commons. All respondents will express interest in renting from Brittany Commons by visiting the office. A small card will contain all of the information that is needed for research and will be filled out by a Brittany Commons Leasing Consultant.

How field work will be conducted

The respondent will sit down with a leasing consultant and will be asked several questions. Sensitive questions will be asked first concerning name, phone number, current address and occupation in order to establish a connection with person. Right after the sensitive questions are asked, the question of most interest will be asked. It is an open-ended question simply asking, ¡§How did you hear about Brittany Commons?¡¨ Finally, the leasing consultant will determine the needs of the potential resident by finding out when he needs to move in and what apartment size and floor plan he desires. The interview will be kept friendly and the leasing consultant will be trying to establish a bond with the potential resident since the respondent is also looking for a home. Once the card is completed, the respondent will either know whether he wants to view an apartment or not. The leasing consultant will then show the model apartments. Once the respondent has come to the decision as to whether or not to view an apartment the interview is over.

Analysis of Collected Data

Once the desired number of respondents has been collected, the data will be analyzed and tabulated by hand. How the person heard about Brittany Commons is of most interest to this particular research project. Also the needs of the respondent will be recorded because there are only a couple of apartment properties that offer a two bedroom with a den or three bedroom apartments and the research team is also interested in determining the needs of its clients.

Once the data has been tabulated it will be analyzed. Graphs and charts will be developed to better grasp which advertising mix would most greatly benefit Brittany Commons. The research team will further examine the number of people to occupy the apartment and how many bedrooms respondents wanted. This will enable to the team to determine if Brittany Commons should advertise about the availability of the apartments.

Section 1.01 Possible Sources of Error and the Steps taken to Reduce or Correct for Error

Due to the questions being so easy to answer, it is doubtful that a respondent will lie about how he found out about Brittany Commons. People typically respond easily to these questions due to the fact that the staff at the leasing office must do a background check, pull a credit report, and find out a resident¡¦s income. Respondents also know that any personal information is kept confidential so that the public will not know about their personal lives.

The other way that the error has been reduced is the fact that only one person will conduct the interviews with the respondents. Each leasing consultant has a different style of interacting with potential residents so only one leasing consultant will be used.

There may be researcher error when tabulating the results. This will be corrected by having more than one member of the group look over the data. The only other type of error would be interviewer error with having the interviewer write down the wrong answer to the question.

Results

The main goal of this research project was to identify which method of advertising is the most effective for Brittany Commons Apartments. The seven methods that the respondents used were; the internet, Apartment Finder¡¦s Guide, referrals from current residents, walk-ins, realtors, and newspaper advertisements. One hundred fifty potential residents were sampled and each respondent provided the interviewer with information about; the size of the apartment, the number of occup0ants, and how they had heard about Brittany Commons. The Apartment Finder¡¦s Guide proved to be the most effective with eighty-one (54%) of the respondents saying that they used this method to inquire about Brittany Commons. The internet proved to be the second most effective method with eighteen (1%) of the respondents using the computer to obtain information about Brittany Commons. Referrals from other residents proved to be the third most effective method of advertising with seventeen (11 1/%) respondents obtaining information from current residents. The next most effective method of advertising was no advertising at all; walk-ins composed 1 (8%) of the answers of how respondents heard about Brittany Commons Apartments. The yellow pages in the phone book and newspaper advertisements each had 10 respondents, who used these methods to obtain information about Brittany Commons. Finally realtors proved to be the least effective in regards to advertising for Brittany Commons, with only two respondents utilizing them to obtain information about Brittany Commons.

Other important statistics that were collected from this data were the average number of people to be occupying one apartment and the average number of bedroom applicants wanted. The average number of people to be occupying one apartment is .84 people. A majority of applicants, 7 of 150, requested to live in a two bedroom apartment. Only 0 applicants wanted a one bedroom. While 47 applicants wanted a three bedroom.

Conclusion

Discussion

When trying to determine which advertising method works best, the research team collected the data and performed different types of analysis as well as using different equations to try to find evidence to support our hypothesis.

When we analyzed the collected data, we found that the vast majority of respondents, 54 percent, used the Apartment Finder¡¦s Guide to find Brittany Commons. The next highest response to the question of how the respondent found Brittany Commons was the Internet. 1 percent of people chose to use the Internet to find an apartment at Brittany Commons. Respondents who found Brittany Commons through a friends referral were third in the ranking. 11.% of respondents answered the question of how they found Brittany Commons was through a friends referral. 8% of respondents were not influenced to come to Brittany Commons by any of the stated advertising and are thus counted as walk-ins. The yellow pages and the Classified Section in the newspaper both snagged 6.7% of the respondents each. 1.% or respondents found Brittany Commons through a realtor.

When formulating equations to support our hypothesis, the research team decided that it would be very useful to find out if we could determine the number of people that occupied each type of apartment. This would enable Brittany Commons to possibly have a more targeted advertising campaign. The research team then decided to put together a three null hypotheses stating that in a one bedroom apartment, only one person would be living it that apartment; in a two bedroom apartment, in which only two people would be living; and in a three bedroom apartment, in which only three people would be living. The research team decided to use these three null hypotheses for simplicities sake and to see if the team could rule out any of these three null hypotheses.

After putting all information into the three equations we came out with results for each hypothesis. In the first equation the Z value came out to be 1.1 which is less than the critical value of 1.6 at a confidence level of 5 percent. These results indicated that the research team could not reject the first null hypothesis.

In the second equation the Z value came out to be -.1 which was less than the critical value of 1.6 at a confidence level of 5 percent. These results indicated that the research team could not reject the second null hypothesis.

In the third equations the Z value came out to be -5.44 which was considerably less than the critical value of 1.6 at a confidence level of 5 percent. These results indicated that the research team could not reject the third null hypothesis.

These results ment that the research team could not reject any null hypotheses. These results mean that it is possible that one, two, and three residents respectively in the population at large occupy 50% of all the one-, two-, and three-bedroom apartments.

Recommendation

There were a few places in our research that could have been more solid. One place, in which the research could have been better conducted, is if the staff or Brittany Commons could have been more open and forthcoming in providing the research team with information and assistance.

The questions that were asked of the respondents were not set by the researchers; but rather by Brittany Commons. It would have been more effective if the research team had been able to formulate its own questions. This would have allowed the research team to be more specific in trying to find the answers to the questions rather than having to wade through all the unimportant questions to get to the heart of the interview. Another reason it would have been beneficial for the research team to formulate its own questions is that it would allow for more flexibility. With increased flexibility, the research team could have added, dropped, or modified questions if the need arouse.

One other place in which there might be possible weakness is in the fact that all the research was done by a human. This opens the research to human error. This would be an uncontrollable error. The leasing consultant could have fudged answers, or hurried the respondent. This would be an error that the research team would have no control over.

When dealing with an established company, the research team should, in the future, sign a legally binding privacy agreement. This would have allowed the research team to conduct a more in depth study while at the same time respecting the privacy of the respondents.

Another area that could be improved in the future would be the number of team members with access to the data. This would help to eliminate some human error that may occur due to only a single team member being able to access the data.

Appendix

A-1

Research Data

number of bedrooms # people how they heard about the apartment

1 1 1 internet

1 apt finders guide

1 1 yellow pages

4 1 1 apt finders guide

5 1 1 internet

6 1 1 internet

7 1 1 apt finders guide

8 1 apt finders guide

1 walk in

10 1 referral

11 1 apt finders guide

1 1 1 apt finders guide

1 1 1 internet

14 1 1 apt finders guide

15 1 1 apt finders guide

16 1 1 apt finders guide

17 1 1 apt finders guide

18 1 apt finders guide

1 1 referral

0 1 1 referral

1 1 yellow pages

1 1 newspaper

1 1 yellow pages

4 1 apt finders guide

5 1 1 apt finders guide

6 1 apt finders guide

7 1 1 apt finders guide

8 1 apt finders guide

1 walk in

0 1 1 newspaper

1 apt finders guide

apt finders guide

apt finders guide

4 apt finders guide

5 apt finders guide

6 4 internet

7 4 walk in

8 referral

1 referral

40 apt finders guide

41 4 yellow pages

4 apt finders guide

4 4 apt finders guide

44 yellow pages

45 4 newspaper

46 internet

47 1 internet

48 1 internet

4 internet

50 4 walk in

51 walk in

5 referral

5 1 apt finders guide

54 1 apt finders guide

55 1 apt finders guide

56 apt finders guide

57 4 internet

58 yellow pages

5 walk in

60 1 walk in

61 internet

6 1 apt finders guide

6 1 apt finders guide

64 1 apt finders guide

65 apt finders guide

66 1 apt finders guide

67 apt finders guide

68 4 apt finders guide

6 4 relator

70 apt finders guide

71 internet

7 internet

7 1 apt finders guide

74 1 apt finders guide

75 4 walk in

76 referral

77 referral

78 referral

7 apt finders guide

80 apt finders guide

81 referral

8 referral

8 walk in

84 1 apt finders guide

85 apt finders guide

86 1 apt finders guide

87 apt finders guide

88 1 apt finders guide

8 apt finders guide

0 4 apt finders guide

1 apt finders guide

4 apt finders guide

walk in

4 yellow pages

5 4 newspaper

6 apt finders guide

7 1 apt finders guide

8 apt finders guide

apt finders guide

100 apt finders guide

101 apt finders guide

10 apt finders guide

10 1 apt finders guide

104 4 apt finders guide

105 4 apt finders guide

106 4 newspaper

107 newspaper

108 newspaper

10 4 newspaper

110 4 apt finders guide

111 4 yellow pages

11 4 yellow pages

11 4 apt finders guide

114 4 apt finders guide

115 1 apt finders guide

116 apt finders guide

117 apt finders guide

118 4 apt finders guide

11 4 apt finders guide

10 4 apt finders guide

11 4 referral

1 4 apt finders guide

1 4 apt finders guide

14 apt finders guide

15 4 apt finders guide

16 4 relator

17 apt finders guide

18 4 newspaper

1 4 walk in

10 4 referral

11 4 apt finders guide

1 4 apt finders guide

1 4 internet

14 internet

15 4 internet

16 apt finders guide

17 4 internet

18 referral

1 apt finders guide

140 4 walk in

141 4 referral

14 4 referral

14 apt finders guide

144 4 internet

145 4 yellow pages

146 newspaper

147 referral

148 apt finders guide

14 4 apt finders guide

150 4 apt finders guide

averages .11 .51

mode 4

A-

Please note that this sample paper on Marketing Mix is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Marketing Mix, we are here to assist you. Your cheap custom college paper on Marketing Mix will be written from scratch, so you do not have to worry about its originality.

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John locke and thomas hobbes

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John Locke was born in 16 in Somersetshire , in England. In this Puritan family, his father was a lawyer and a minor landowner and a participant in the Civil War on the side of the Parliament party. In 1646 he was hired in the Westminster School and in 165, he entered the college of Christ Church at Oxford University, where he studied Greek, philosophy, rhetoric, chemistry, meteorology and theology under the direction of a high Puritan leader, John Owen. But it was medicine that he was most attracted to as a possibility of a life work. Through his studies of medicine, he became friends with Robert Boyle , one new English scientists of the Academy. In 1656 he received his 'B.A.' degree from Oxford, then his 'Masters degree'. It was during this time that he began to put his thoughts on subjects like 'Treatise on Civil Magistrates' (1660), 'Essays on the Law of Nature' (166), and 'An Essay concerning Toleration' (1667).

In 1665 he followed Walter Vane on a diplomatic mission at Brandenburg in Germany. After that, he returned to Oxford to continue his studies in philosophy. While he was in the studies, he met Lord Ashley and both of them became close friends. They discovered that they both shared in common, a view of personal liberty of human life, a view of democracy. In 1667 Locke went into personal service as a personal physician and secretary to a men named Shaftesbury at his home, in London.

During the 8 years that Locke lived there was the time where he gain many knowledge of 'philosophical information' concentrated on the major questions the issue concerning where the Truth originated from and how a person gained access to the Truth. Based on these points, John Locke decided to write his famous work known as 'Essay concerning Human Understanding' in 160.

Locke gained a wide variety of friends, from physicians to astronomers when he moved to France in 1675, where at the same time, Shaftesbury faced political and health problems. Help with essay on john locke and thomas hobbes

In 167, when Shaftesbury was restored to favor, John Locke returned to London. But that time was very unstable politically, with Shaftsbury arrested, placed in the Tower of London, then the charges are dismissed, and then accused again. In 168, Shaftsbury fled to the Netherlands and then died there in the following year, in 168.

After that, John Locke did a vast number of works such as 'an essay concerning human understanding' in 168, 'Two Treatises of Government' in 160 and others. 'Locke argued that each person possesses the rights to life, liberty and property, that these rights exist in nature prior to the formation of government, and that the only legitimate government is one whose function is limited to protecting these rights'. In other words, Locke favors the power of the people, the democracy.

Several years later, in October 1704, his last work, before his death, was Fourth Letter on Toleration. Also his work 'Discourse on Miracles', written in 170, was published after his death.

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The Sundale Club

If you order your essay from our custom writing service you will receive a perfectly written assignment on The Sundale Club. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality The Sundale Club paper right on time.

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The Sundale Club

Case .1

By

Juan¡¦s AngelsBuy custom The Sundale Club term paper

(Aguirre, Dotson, Lozano, Smith)

BUSI 471

June 6, 00

Juan¡¦s Angels

BUSI 471

Ms. Paulette Burkhart

June 6, 00

Case .1

The Sundale Club

Introduction

The Sundale Club is the largest of the athletic social clubs in the city. It is well established in the community and has a prestigious reputation. It has over 1,000 members and has always had a waiting list for new memberships.

Problems

Initial concerns began to arise when the once prestigious club began to experience a sudden decline in membership and interest in their facility. The once thriving athletic social club found it increasingly difficult to get members to participate in its social activities. There was also a noticeable decline in members renewing their memberships and an increase in the number of cancelled memberships. Oddly, the once energetic staff now seemed frustrated and unhappy with their jobs.

At the request of an anonymous employee, the corporate Human Resource department began an internal investigation. The purpose of the investigation was to determine the root of these problems. A team of HR managers went to this particular Sundale Club location and spoke with several employees and members.

Problem Causes

Based upon the information gathered from the employee interviews and conversations with several members of the club, the HR team determined several possible root causes

„h Inappropriate and unprofessional behavior on the part of Chuck Johnson

„h Failure of the peers and co-workers to confront Chuck about his behavior

„h Failure of management to investigate the complaints, take the necessary actions, and reply back to those who complained

When Frank Havens, the assistant Athletic Director, went to Ted Ellis to discuss the complaints, Ted chose to dismiss the complaints. After some consideration, this action was unacceptable to Frank and he felt he could no longer work in this environment. Frank resigned. Ted immediately replaced Frank with Chuck Johnson. Ted¡¦s decision resulted in additional issues such as

„h Chuck was promoted over other qualified and tenured employees, such as Pat Franklin, Women¡¦s Activities Manager.

„h When Pat challenged Ted¡¦s decision, she was terminated.

„h When word of Pat¡¦s dismissal spread throughout the club, employee moral plummeted

„h Employees feared retaliation if they voiced their disapproval

Systems Affected

From the problems and causes identified, it became apparent the problem had consumed the entire structure of the club, both internally and externally. The low moral had impacted the psychological structure of the club and the decline and lack of interest by the members were starting to affect the technical structure of the club.

To compound the problem, Ted¡¦s managerial decisions seemed to have a negative impact on the goals and values of the club and ultimately, the corporation as a whole.

Alternatives/Recommendations

The initial thoughts were to

„h Terminate Bob Watts, Sundale Club Director, for lack of initiative and action, his previous years of dedication and pending retirement justified his continuance

„h Terminate Ted Ellis for his biased and favorable decision making process, as well as, his lack of properly handling employee issues and customer complaints at his club

„h Terminate Chuck Johnson for his inappropriate and unprofessional behavior

However, after considering all employee and customer comments from the interviews, the HR team recommendations are as follows

„h Conduct and investigative interview with Pat Franklin

„h Counsel Chuck Johnson, Assistant Athletic Director, on his inappropriate and unprofessional behavior

„h Demote and relocate Ted Ellis, Athletic Director, to another (smaller) club in the city or give him the option to resign

„h Counsel with Bob Watts, Director

Implementation

To implement these recommendations, we would like to suggest that you

„h Offer the Athletic Director¡¦s position to Pat Franklin, upon her reinstatement with The Sundale Club

„h Conduct a Learning Laboratory for all Sundale Club employees using the Johari Window Model to examine and improve interpersonal communication within the organization

„h Transfer the operations authority to Pat Franklin, the new Athletic Director and the marketing authority to Carol Happ, Social Director, until Bob Watts retires and is replaced

„h Corporate Human Resources will have oversight on all personnel issues including but not limited to hiring, terminations, and promotions

The Vice President of Human Resources is prepared to meet with all the employees identified and the Human Resource department is prepared to conduct the suggested learning laboratory upon your approval. There are several options available to Ted Ellis at our other facilities and we are prepared to discuss those options with him at the appropriate time.

Do you have any questions or concerns?

Please note that this sample paper on The Sundale Club is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on The Sundale Club, we are here to assist you. Your persuasive essay on The Sundale Club will be written from scratch, so you do not have to worry about its originality.

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Global Warming

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The last decade, 10-000, was the warmest decade on record; 18 was the

warmest recorded year, and it seems inarguable that global warming should be a very large

concern. All the nations of the world must work together if we are to successfully address

the problem of global warming. It is imperative that we reach a global accord on theOrder College Papers on Global Warming

methodology quickly, for the longer we wait the worse the problem becomes.

Currently the future of such initiatives looks dim. While the UN has created

several programs to deal with Global Warming, many have been ignored by member

countries. The Intergovernmental Panel on Climate Change (IPCC) has successfully

evaluated the problem of global warming, but was not designed to actively aid solutions,

merely to suggest them. The Framework Convention on Climate Change (issued by the

Rio Summit of 1) has failed to produce any real results in the effort to reduce global

warming, and the Kyoto Protocol of 1 was severely crippled by the withdrawal of the

United States, which produces 4% of the greenhouse gas emissions worldwide.

All previous efforts, while attempting to deal with the problem of global warming,

have been crippled by political maneuvering. Many national leaders were more worried

about selling any proposal to their voters then actually dealing with global warming. This

is not entirely the politicians' fault. Most of the world is uneducated about the realities and

dangers of global warming, and therefore dismiss it as harmless.

The economic policy of Kyoto, the only real attempt to regulate pollution output,

was flawed. The emissions cap for countries was estimated to be 8 to 14 times more

expensive than an optimal trading policy, and the cost emission permits would have

quickly skyrocketed.

Any future policy should be designed with the successes and failures of past efforts

in mind. Only then will a truly coherent global policy emerge.

There are many actions we could take that are cheap and significantly decrease the

output of global warming gasses. Often times these initiatives require a high initial

investment but yield far greater returns in the long run. Examples are numerous and easy

to find. They range from energy saving light bulbs, to improved building insulation, to

tapping the natural gas released from oil deposits. The problem has always been a lack of

cash, and a shortsighted attitude about global warming.

Establishing a United Nations fund, under the control of an international

committee, to reduce the effect of global warming would help unify many initiatives,

providing more efficient solutions. It would require a large effort to get people of the

world to swallow their national pride and combine their efforts, but the benefits are well

worth the costs.

An international tax on carbon emissions, payable by the emitting corporation or

government would go a long way toward paying for cleaner solutions. Enacting a tax of

even two or three dollars per ton on carbon dioxide, and equivalent gas emissions, released

by the industrial nations would provide about seven billion dollars; a large portion of the

capital needed for the initiatives that will reduce global warming, as well as providing an

incentive for polluters to reduce or halt pollution if it is cheaper than paying the tax. This

tax is especially useful, since it provides a single method of stopping polluters, instead of

the individually tailored and excessively complicated procedures, such as factory emission

limits, or power plant emission limits that are full of loopholes corporations can abuse. By

randomly sending UN inspectors to factories, and imposing harsh fines on those that lied

about their pollution outputs would virtually eliminate non-compliance.

The fund should pay for efforts designed to reduce greenhouse gasses and deal with

the future effects of global warming. We must take care that the giving of money not

become an end in and of itself. Concrete goals should be set for each project, and if they

are not met then the recipients should be held accountable by the UN. A prize for the

greatest emission reduction Corporate, National, and scientific- would give positive

publicity to those who deserve it, from one of the most prestigious organizations in

existence.

Industry is one of the biggest causes of the increase in global warming gas. Many

factories could be made to run more efficiently, improving their output and reducing the

amount of CO produced. Improvements have not been made due to monetary shortage.

Many of these factories are in third world countries, which are forced to suffer from the

smog and dirt. Paying for improving the factories would increase their productivity,

improve the living condition of people around the factories, and reduce the amount of CO

gas released. This would be useful even in the absence of global warming.

Energy generation is not far behind industry when it comes to CO emissions. Coal,

oil, and natural gas all release CO in large quantities. The UN could pay for construction

of solar, wind, geothermal, and hydroelectric power sources wherever they are needed.

The fund should provide money for research designed to improve the efficiency of

nonpolluting power sources.

Vehicles produce roughly 0% of the worlds CO emissions. If the UN enacted

global gas mileage standards similar to California's, or most of Europe's the total

worldwide CO emissions would be reduced significantly. This cost is nominal to most

countries in which the automobile is heavily utilized, and most developing countries do not

use cars excessively. A UN treaty could ban the import or export of any vehicle violating

those standards, as well as prohibit them being built in participating nations.

Establishing building codes and international standards for household appliances

would reduce energy costs significantly, thereby reducing global warming. Many things

that use electricity are built cheaply and inefficiently. More expensive products that are

more efficient would actually have a long term benefit to the consumer, as well as reducing

electricity usage, and thereby reducing CO output.

As the Montreal Protocol of 187 shows, it is possible for the world to stop the

production of harmful greenhouse gasses that are easily replaced, such as

Clorofluorocarbons. Funding research to evaluate the effects of other chemicals would

allow us to stop the production of harmful ones before they are emitted in large quantities.

Yet all of these efforts will not cause the problem of global warming to disappear

completely. Even if we restricted our greenhouse gas output to 10 level it would only

slow the effects of global warming by .5° (from .1° to 1.6°) over the next century. This

would require a herculean effort by the governments of the world, far in excess of what the

Kyoto treaty demands. This rise in temperature is definitely enough to cause global

warming effects, effects that developing nations are ill equipped to prepare for. The

weather will get more extreme, with greater numbers of droughts and hurricanes. This

effect can already be seen, with three of the four most expensive hurricanes being in the

past decade, various floods swamping India and the Midwestern United States, and

drought in parts of the globe unused to suck conditions. We must take steps to deal with

these problems.

The UN should design and build irrigation equipment for all major food production

centers to help them deal with any droughts, a likely result of global warming. Building

runoff channels for the rain is a good idea also, since it is probable that global warming

will also cause floods. Bulwarks and dams for cities that are near or beneath sea level, such

as New Orleans, as the rising sea levels will help prevent any floods in those cities.

The need for these initiatives is obvious, yet none of them are taking place.

Without them the potential for disaster is greatly increased. These events will not occur

gradually. The world, under the guidance of the UN, must prepare for their arrival before

it occurs, since it is impossible to recover crops lost to a flood, or withered by drought.

This will be far costlier in both money and lives then a few simple preventative measures.

We must go into this century well prepared for the effects we know will happen. If

all the nations of the world work together, unifying their efforts to reach a common goal,

the world can survive this crisis, and even prosper in the coming centuries.

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Mobile communications

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Being the leader is honorable... but is also a burden

Azercell Telecom JV, the leader in mobile communication in Azerbaijan, entered 00 with confidence, decisiveness, new plans and progressive ideas.

In six years of activity in Azerbaijan Azercell has proved itself to be a reliable partner and highly professional.

According to research conducted by the World Bank Azerbaijan holds first place among the CIS states for subscribers per head of population. This is a clear result of Azercell's activity in Azerbaijan.

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Today Azercell covers 67,8 % of the whole area of Azerbaijan and 4,4 % of the population.

Azercell has representative offices in Nakchivan, Ganja, Quba, Sheki, Masalli, as well as other towns of Azerbaijan. Besides, all the stations of the Baku Metro are within the coverage area of Azercell.

Taking into account the importance of the BTC (Baku-Tbilisi-Ceyhan) pipeline to Azerbaijan Azercell built two new stations in the Sangachal settlement lying along the BTC route and Muganli village of Hajigabul region.

Azercell remains the only mobile operator in Nakchivan.

Azercell is constantly increasing the number of its subscribers by bringing new regions into its coverage area. Today the number of Azercell subscribers is over 70 000. Azercell has subscribers even in remote regions of Azerbaijan.

The highest penetration rate of cellular phone subscribers including the indicators of all the mobile operators in CIS states is 14,6 %. The penetration rate of Azercell Telecom JV is approximately %.

Azercell services are being used almost everywhere in Azerbaijan except the occupied territories.

Taking into account constantly changing market conditions, Azercell continues to offer new services to the poorer members of the population thus broadening the types of services.

Azercell provides its subscribers with high quality services by utilizing new technologies. With the advantages of the GSM standard Azercell offers more than 40 different services both for Post-Paid (Standard/Econom/Business) and Pre-Paid (Sim-Sim) subscribers.

To make the payment process easy for subscribers Azercell offers more than 76 payment points.

Azercell enabled subscribers to make advance payments via cash dispensers for the first time in Azerbaijan.

Azercell Telecom JV is the only mobile operator in Azerbaijan to enable people to call anywhere in the world from any part of Azerbaijan and via Internet.

Today Azercell's subscibers can use mobile services in Europe, Asia, America and Africa according to the tariffs of Azercell. Azercell has roaming agreements with 150 operators in 7 countries.

Azercell Telecom JV,which tries to meet the needs of its subscribers instantly and conscienciously, to be committed to its subscribers and take an active part in the social life of the country, pays a special attention to the relations with the society and this is of course one of the strategic directions of Azercell. This is reflected by Azercell taking an active part in the social and cultural life of Azerbaijan acting as patron to orphaned and neglected children. Azercell provides financial support to refugees and the disabled as well as sponsoring Azerbaijani musicians, opera singers and dancers. Azercell also takes part in developing the mass media.

Today Azercell is a large and friendly family of 50 professionals. It's a great honor to be a member of such a united family. And the most important thing is the warm and friendly atmosphere directed at realizing global projects and brave new ideas at the company.

Azercell takes excellent care of each employee.

In January 001 Azercell was awarded ISO 001- The International Quality Certificate which so many world mobile operators failed to achieve once again confirming the professionalism of Azercell.

Azercell employees strive to preserve the good image of the company.

Azercell currently retains an 85% share of the communication market in Azerbaijan. This once again shows that Azercell Telecom JV is the indisputable leader of the communication market of Azerbaijan.

To be a leader is hard, but it's twice as hard as to be a leader in holding such a share.

But Azercell isn't going to stop here.

The main aim of Azercell is to provide every Azeri citizen with its services. And keeping this as the main principle Azercell plans to offer new services to the wider population which would mean covering 5 % of people and increasing the number of subscribers to 1 000 000.

Within 6 years of activity in Azerbaijan Azercell BM invested nearly 155 mln dollars.

In 00 Azercell Telecom BM will invest mln dollars in all the branches of telecommunications with Internet at the top. Increasing the number of services offered day by day Azercell covers not only the services practiced in the world communications but also actively introduces in Azerbaijan the latest achiements in this sphere.

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Job Descriptions

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1. Forester

A foresters main concern is the care for the land and sustains the long-term health of forests. The career of the forester often conjures images of rugged individualists clad in khaki uniforms enjoying life in the great outdoors unfettered by the traffic and hassles of urban life.

For many foresters, it is a job that keeps them in touch with the outdoors as they work in the field in a variety of specialties, from hydrology to wildlife management, to ensure the future of public forests. Once heavily focused on timber management, the role of the forester is shifting to ecosystem management as the logging industry continues to scale down. Working with others in the fields of recreation, wildlife, fish and game and watershed management, they incorporate their input and feedback into environmental analysis for proposed timber sale projects. The job gives them a chance to work with the public and numerous other public agencies as she coordinates timber projects and completes the paperwork to conform national environmental regulations. Order Custom Job Descriptions paper

. Forest Resource Manager

Forest resource managers' main duties are to do variety of administrative and technical activities. Some of the work performed in the forest is to manage the resources and to include scheduling and conducting harvests to meet research, demonstration and fiscal requirements. In addition to those tasks, one must be willing to schedule and conduct silvicultural improvements; and maintaining roads and fire trails. Also provide detailed information about the particular forest through presentations and lectures. In some areas, giving public demonstrations to enhance the publics knowledge. Determine economic requirements for Forest operations. Calculate project revenue from Forest activities such as timber sales; prepare budgetary recommendations; monitor, verify and reconcile expenditure of budgeted funds. Prepare operational reports and analyses setting forth progress, determine trends and then make recommendations or conclusions. You may be asked to perform personal functions such as hiring and performance reviews. In addition to the jobs above, you may be asked to do a number of odd balled jobs that must be completed in order for everything to run smoothly.

. Fishery Biologist

Fisheries research biologists study the biology of fish habitat requirements, population, life histories, diseases, and forage base. Fisheries managers may work with fish hatcheries, study the effects of pollutants on fish, and cooperate with others to improve fish habitat. Some may work as aqua-culturists and study the best ways of raising fish nutrition requirements, genetic of fish stocks, and prevention of fish disease. Many fisheries biologists work for state or federal agencies like the U.S Fish & Wildlife Service or State Departments of Conservation or Natural Resources. Some are researchers at universities or work as consultants or staff with major corporations. Power companies have fishery biologists on staff. Companies engaged in aquaculture also hire fishery biologists.

Please note that this sample paper on Job Descriptions is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Job Descriptions, we are here to assist you. Your persuasive essay on Job Descriptions will be written from scratch, so you do not have to worry about its originality.

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ARTISTS INTERPRETATIONS OF THE WORLD SHAPED BY THEIR BELIEFS

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Spirituality and art are part of the human need to express emotion and to communicate this to other human beings. Yet often our understanding of an artwork might only be possible or of more value if we know the context, the emotional or the spiritual environment surrounding the artist. Religion results from faith it involves a community of shared beliefs, ritual and introspection. Faith is a personal perspective on life. So too is art. The artist's interpretations of the world are therefore shaped by their beliefs; this can be seen through Michelangelo Buonarroti figurative Last Judgment 154-1541, Mark Rothko's non-representational Light Red over Black 157, Rover Thomas's contemporary Aboriginal work Burradoo (Meeting Area) 14 and Annette Messeger's Post- modern Le Croix 14.

When Christianity was illegal in Rome the painting in the Catacombs had to use symbols to convey messages to the audience. After Christianity was legalised in 1 A.D. symbols were not needed, however the idea of depicting a narrative to audiences was carried on. So when Michelangelo was commissioned to paint the ceiling and alter wall of the Sistine Chapel, it isn't surprising that the images depicted were reminiscent of the bible stories. However when Michelangelo was asked or rather told to paint the altar wall, he was 'enduring the tribulations of age and the long frustrations of art, his soul was further oppressed by the events that had been erupting around him from the time he fled Florence as a young man…Michelangelo felt himself an exile' he had 'turned from his Humanist beginnings to a deep religious preoccupation with the fate of man and of his own soul. His sense that the world had gone mad and that man forsaking God was doomed, must have been sharpened by his still vivid memory of Savonarola's foreboding summons of sinners to repent and by his very close reading of Dante.' Michelangelo did not want to paint the fresco but was made to. His personal and national context did not help the situation, and is most likely the explanation for the incredibly graphic depiction of the last Judgment, in which sinners and repenters are separated and delegated to the appropriate area. When the work was revealed it was highly 'criticized for the nudity of many of its figures and for its supposed inaccuracies' . These supposed inaccuracies however were Michelangelo's deeply spiritual beliefs of how he thought the last judgment would look. The only reason he was criticised was because the previous depictions of the last judgment were very different. His beliefs therefore shaped his interpretation of the last judgment, in the Last Judgment 154-1541.

Mark Rothko's art came directly from his experiences. His parents moved from his birthplace in Russia when he was ten and he grew up in Oregon with vast expanses of open space around him; seemingly endless space, which put his own existence into the perspective of being almost meaningless. He employed rectangular blocks of colour to convey the space evoking effects of colour.

"Like the paintings of many Jewish artists, Rothko's may well contain a covert image of the invisible God of whom the religion forbade images to be made" . Help with essay on ARTISTS INTERPRETATIONS OF THE WORLD SHAPED BY THEIR BELIEFS

The painting Light Red over Black 157 shows how Rothko used powerful colour and simple forms to emphasise the overwhelming quality of the artwork for the viewer. The large dimensions of his work were explained by Rothko "I want to be very intimate and human. To paint a small picture is to place yourself outside your experience…However you paint the larger picture, you are in it."

During the 140's Rothko's images became more and more symbolic. He found the use of figures in his work less satisfying reflecting the tragedy of the human condition around him in the aftermath of world war two.

The US government encouraged the American Abstract Expressionism movement of which Rothko was a part as it was seen to be a reflection of a new era American cultural freedom as opposed to the old order of Europe particularly the state oppressed artworks of Soviet Russia. These circumstances allowed artists like Rothko to flourish. So although his own Spiritualism was moving him towards his large emotive artworks The political and social environment was also ready for his art. The spiritual was a source of inspiration for Rothko. 'I'm interested only in expressing basic human emotions tragedy, ecstasy, doom and so on the people who weep before my pictures are having the same religious experience I had when I painted them". Rothko abandoned images entirely in the late 140's and until his death in 170 continued to produce non-representational paintings using paint, colour, shape and size to communicate emotion and mood.

Rover Thomas is a highly regarded contemporary Aboriginal artist. He captures the spirit of the East Kimberley region with noticeable 'simplicity', in a topographical and spiritual sense. Whilst referring to local land sites he also incorporates heavy spiritual values common with most Aboriginal artworks. He paints areas of the landscape that have deeply spiritual and mythological significance to the land stories. His life has been spent moving and settling around the Kimberley region, the landscape and stories all having tremendous impact on his artmaking. 'Thomas is primarily concerned with the inherent spirituality of the landscape. To this extent his paintings are both literal and metaphysical the compositions depicting specific physical locations while also being vitally concerned with the essentially spiritual associations that provide these locations with their most profound significance. As once commentator has observed, for Thomas the landscape is embued with mythological power and painting is an act or homage to this power'

Burradoo (Meeting Area) 14 depicts a large ochre painting of a place on Lissadell Station that Thomas remembers from his younger years. 'Rover Thomas's paintings flow instinctually from the earth and evoke a universal resonance they are works which usually have their origin in specific sites and regions but which invariably transcend their boundaries, communicating with the viewer in ways that are profound and intangible.'

Rover Thomas communicates his interpretation of the world around him through his beliefs of the land and his experiences through that land.

Annette Messeger, like Rover Thomas uses memories of childhood, feminine stereotypes and traditional religious images in her artmaking. Her distinctive style is often 'unsettling' to the viewer and has a surreal quality. In Le Croix 14 Messenger brings her own thoughts and background to the work 'My work is the work of a French Catholic woman' In Le Croix 14 a number of felt body organs are hung from a simple wooden cross. A large heart, a spine and other unrecognisable shapes make up this colourful group of shapes. They look a little naïve but they are also a bit ghoulish.

Messeger often used craft skills in making her art works as a way of connecting with stereotypical feminine pursuits. 'Annette Messeger fragments representations of the female body in an effort to show the impossibility of presenting a universalised feminine experience.'

The body of Christ in this work has neither male nor female form in this way Messeger has used her work to address an issue that is very close to her. That is the question that Are we capable of a spiritual life beyond our bodies or are we just 'a carcass that can be dissected and hung like meat?'

Annette Messeger uses her strong feminist beliefs to shape the way she interprets our world. By combining this with her deeply religious background, her works explore very spiritual themes.

All of these artworks are examples of how artists combine their individual life influences and their beliefs into their artmaking. Through this they are able to interpret and represent the world.

Arnason, H.H; Prather, Marla F A History of Modern Art 186

Thames and Hudson, London

De la Croix, Tansey, Kirkpatrick Art Though the Ages 11

Harcourt Brace and Company, New York

Hughes, Robert American Visions 17

Harrill, London

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