-->

Thursday, January 23, 2020

Leonardo da Vinci

If you order your research paper from our custom writing service you will receive a perfectly written assignment on Leonardo da Vinci. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Leonardo da Vinci paper right on time.


Our staff of freelance writers includes over 120 experts proficient in Leonardo da Vinci, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Leonardo da Vinci paper at affordable prices!


Leonardo da Vinci was born in the year 145 in the small hill town of Vinci. His father was a successful notary and his mother a peasant woman.


The little town of Vinci has changed very little in 544 years since then. Stone houses are clustered together around the protective battlements of a castle. The tall church bell tower is still an important landmark which can be seen for miles. Vinci is surrounded by fertile farmland. The hillsides are planted with grape vines and fruit trees and patches of silvery green olive trees dot the landscape.


The slopes above Vinci lead to Mount Albano, a high peak where Leonardo later hiked and made observations about the atmosphere. Small mountain streams run down from the mountain past Vinci to the valley of the Arno River below.


For a curious boy who loved nature, the area around Vinci must have been a wonderful childhood home. Leonardo was free to explore the woods and streams and to study the insects, animals, and birds which he later sketched in great detail in his notebooks. Order Custom Essay on Leonardo da Vinci


Leonardos early fascination with nature clearly inspired the paintings he would create as an adult. The detailed and lifelike plants and wildflowers that he painted at the feet of the angel in The Annunciation and the rocky caves and pools of water surrounding the figures in The Virgin of the Rocks were created from observations and sketches he began making as a child in Vinci.


FLORENCE- CAPITAL OF THE RENEISSANCE


When he was about 1 years old, Leonardo moved to the bustling city of Florence with his father. Because young Leonardo demonstrated a great talent for drawing, his father later made him an apprentice in the studio of Andrea del Verrocchio, a leading artist in Florence.


In Verrocchios studio Leonardo learned the painters craft of preparing canvases, making brushes, and grinding and mixing paints. Verrocchio also taught him to sculpt in wood, stone and clay, and how to cast metal objects in silver and gold.


Artists in the fifteenth century Italy were more than just expert painters and sculptors however. Verrocchio was hired by wealthy patrons to create furniture, musical instruments, navigational compasses, and bronze bells for cathedrals among other things. Leonardo watched carefully and learned every craft that went on in the workshop. He drew constantly to record what he observed.


When he wasnt needed in the studio, Leonardo explored the city of Florence. He observed and sketched everything that interested him. He visited the building site for the great cathedral being constructed in Florence and made careful drawings of the machinery he saw at work there.


By the age of 1 Leonardo was a skilled painter, Verrocchio permitted him to help with an important painting of the Baptism of Christ. Leonardo painted the kneeling angel and some of the background for this work.


The face of Leonardos angel is delicately colored and shows Leonardos talent at representing emotions. Legend has it that when Verrocchio first saw Leonardos angel he was so impressed by Leonardos abilities that he (Verrocchio) never wanted to touch colors again.


The hazy features of the background Leonardo painted for the Baptism of Christ show he had already begun to develop his sense of aerial perspective.


After he finished his apprenticeship, Leonardo began work for the ruler of Florence, Lorenzo de Medici. He was supposed to paint an Adoration of the Magi for a church altar, but he never completed it, and in 148 he moved to Milan.


After 17 years in Milan he returned several times to Florence, where he worked on many different projects. By 150 Florence was at war with the neighboring city of Pisa, and Leonardo worked on a plan to divert the Arno River from the enemy city. First it would cut off Pisas supply route, and later the river would be turned into a canal for peacetime use. Neither project was ever finished, though Leonardos reputation as a creative and talented engineer was firmly established.


After the war with Pisa, Leonardo again took up painting. He completed his most famous portrait La Gioconda (Mona Lisa). He also wrote about and sketched the flight of birds and experimented with different designs for human powered flying machines. He was also commissioned to paint a huge mural commemorating a Florentine victory in the Battle of Anghiari. Leonardo completed a full-size cartoon of the battle illustrating the horrors of war as he had seen them while in Borgias service. But he never finished the war painting, and in 1506 he was glad to leave Florence to go work in Milan.


ROME THE CITY OF THE POPE


From 1514 to 1516 Leonardo lived in Rome and worked under the patronage of Prince Giuliano the Magnificent, brother of Pope Leo X. Giuliano was fascinated by mechanical devices and Leonardo built many toys and machines to amuse him. Among them was a machine to turn copper metal into strips of uniform size. He also completed another great painting of John the Baptist as a young man.


Leonardo had wished to keep studying human anatomy, but the Church would not allow him to examine and cut up dead bodies. Instead he studied animal parts obtained from a butchers shop. From these he produced brilliant models of how the heart works.


In Rome he also studied optics, and he attempted to make giant, rounded mirrors in his workshop. They were similar to the mirrors used in modern telescopes, and some scholars think he hoped to observe the moon and stars.


Leonardo also studied botany, and he observed that the same patterns exist in many natural things. For example, the rings in a tree trunk resemble the ripples made by a stone dropped in water. He was always happy when repeating patterns appeared in nature, because they showed evidence of universal natural laws. Modern scientists continue to discover such patterns, often at a microscopic level, and Leonardo would certainly have been thrilled.


MILAN- THE COURT OF THE SFORZAS


The ruler of Florence sent Leonardo to Milan in 148 bearing a silver lute as a gift to the powerful and warlike ruler of Milan, Duke Lodovico Sforza. Leonardo was by then known as a talented musician as well as a skilled painter and sculptor.


Leonardo wrote an amazing letter to Duke Sforza. The letter described many of Leonardos fascinating and original ideas for military engineering. He wrote how he could build strong light bridges, create fantastic new weapons, and build armored chariots and warships to protect the Dukes soldiers in battle. Only at the end of this letter did Leonardo describe his talents as a sculptor and painter and offer to create a bronze horse statue to honor the Dukes father. Sforza was impressed by Leonardo and gave gave him a position at court as painter and engineer.


Leonardo was kept busy in Milan. He established a studio and had apprentices of his own. He planned the costumes and sets for festivals and plays, designed and built forts, laid out new canals for the city and painted many portraits. Leonardo also worked on his great painting,The Last Supper. Unfortunately, only a shadow of the original masterpiece remains. Leonardo used an experimental mixture of tempera and oil paints which did not stick well to the damp plaster wall. Soon after the painting was completed in 148, the paint began to flake away.


At the same time as he was painting The Last Supper , Leonardo designed and constructed a full sized clay model for a 4 foot high statue of the Dukes father on horseback.


In 14 before the statue could be cast in bronze, Milan was attacked and overrun by the French troops. Duke Sforzas family fled, and French archers destroyed the gigantic clay horse while using it for target practice.


The French governor of Milan, Charles dAmboise, invited Leonardo back to Milan in 1506. King Louis XII of France, living in Milan at the time, appointed Leonardo court painter one year later. Leonardo continued to work on engineering projects in Milan. He also had time to continue his scientific studies of geology and anatomy, both human and animal, and to study astronomy. When the French governor of Milan died in 1511, political changes forced Leonardo to leave the city once again.


FRANCETHE COURT OF FRANCIS 1


Shortly after his patron Giuliano died in 1516, Leonardo left Italy forever to live and work in France. King Francis I of France appointed Leonardo to the position of First painter, architect and mechanic of the King and gave Leonardo a comfortable house near the Kings own residence in Amboise where he visited Leonardo often for conversation. The King paid Leonardo well and allowed him to pursue his own interests in engineering and architecture.


During these last years of his life Leonardo began to arrange and edit his scientific papers, a task left unfinished at his death. Leonardo died in his home in France on May , 151. His notebooks and paintings passed into the possession of his favorite student and long-time friend Francesco de Melzi, who had traveled to France with Leonardo in 1516.


Interestingly, while we know that Leonardo was buried in the palace church, we no longer know where his grave is located. The church and palace were destroyed during the French Revolution, and the grave can no longer be found.


LEONARDO THE SCIENTIST


Leonardo the scientist bridged the gap between the shockingly unscientific medieval methods and our own trusty modern approach. His experiments in anatomy and the study of fluids, for example, absolutely blew away the accomplishments of his predecessors. Beginning with his first stay in Milan and accelerating around 1505, Leonardo became more and more wrapped up in his scientific investigations. The sheer range of topics that came under his inquiry is staggering anatomy, zoology, botany, geology, optics, aerodynamics and hydrodynamics among others.


While greatly influenced by the writings of the ancient Greeks and Romans, Leonardo, unlike many of his contemporaries, saw the limitations of seeking the truth solely in those writings or the Bible. Instead, he took the startling approach of actually observing nature and asking deceptively simple scientific questions like, How do birds fly? To finish the bill, he then systematically recorded their solutions in his sketches.


Leonardo certainly had an uncanny ability to observe nature and record it. And to this he added a preternatural, even spooky determination. The first biographer of Leonardo da Vinci, Paolo Giovi, wrote in 150 in the medical faculty he learned to dissect the cadavers of criminals under inhuman, disgusting conditions...because he wanted [to examine and] to draw the different deflections and reflections of limbs and their dependence upon the nerves and the joints. This is why he paid attention to the forms of even very small organs, capillaries and hidden parts of the skeleton.


In a study of cervical vertebra shown from different perspectives, Leonardo notes [Both] former and contemporary authors have produced written reports [about anatomy] in tormentingly long-winded and confused styles. However, through a concise portrayal from different perspectives, things are described definitively; and to avoid that my gift to mankind could be lost [to time], I teach the technique of reproducing things by printing. These remarks heralded the birth of a new method of scientific study the systematic, descriptive method of the natural sciences, which was the predominant method of scientific study well into the 1th century.


As his curiosity took him in ever wilder directions, Leonardo always used this method of scientific inquiry close observation, repeated testing of the observation, precise illustration of the subject object or phenomenon with brief explanatory notes. The result was volumes of remarkable notes on an amazing variety of topics, from the nature of the sun, moon and stars to the formation of fossils and, perhaps most notably, the mysteries of flight.


LEONARDO INVENTOR


Artists have always found it difficult to make a living off their art. Even a master like Leonardo was forced to sell out in order to support himself, so he adapted his drawing skills to the more lucrative fields of architecture, military engineering, canal building and weapons design. Although a peacenik at heart, Leonardo landed a job working for the Duke of Milan by calling himself a military engineer and outlining some of his sinister ideas for weapons and fortifications. Like many art school types in search of a salary, he only briefly mentioned to the Duke that he could paint as well.


Lucky for Leonardo, he was actually really talented as an engineer. Good illustrators were a dime a dozen in Renaissance Italy, but Leonardo had the brains and the diligence to break new ground, usually leaving his contemporaries in the dust. Like many crackpot geniuses, Leonardo wanted to create new machines for a new world.


Throughout his life he had brilliant and far-out ideas, ranging from the practical to the prophetic. As military engineer and architect to the notorious Cesare Borgia (son of the Pope!), Leonardo proposed creating a dry route across the Gulf of Istanbul, connecting the Golden Horn and the Bosporus with a bridge. Alas, like most great ideas, the bridge plan was squelched by those killjoy engineers, who flipped when they found out how big it was supposed to be. Leonardo watchers got the last laugh, though, because modern engineers have determined that the bridge would have been completely sound. Furthermore, they show its construction would have been entirely feasible, proving yet again that Leonardo was the smartest man ever.


Nearly a century before Galileo, Leonardo butted heads with the challenge of measuring time. For him, the most interesting part was the use of mechanical gears, and he studied them with relish (see Levers and Gears). Based on the gear, he came up with loads of different thingamajigs, including the bicycle, a helicopter, an auto-mobile, and some gruesome weapons of course.


The biggest mechanical bee in his bonnet, however, was water. Recall that nobody had harnessed electricity yet, so water was at that point the ultimate source for power. Leonardo studied all forms of water -- liquid, steam, and ice -- and he had all sorts of swell ideas of what to do with it. He cooked up plans for a device to measure humidity, a steam-powered cannon, many different waterwheels, and oodles of useful industrial machines powered by flowing water. He also devised some highly ambitious plans to revitalize Milan with canals, which he intended to implement with some equally ambitious construction machines. In fact, once he started on the subject of water te couldnt really stop, forever envisioning things like floating snowshoes to walk on water, breathing devices (including a diving hood) and webbed gloves to explore underwater, a life preserver to remain afloat, devices to attack and sink ships from underwater, and an unsinkable double-hulled ship and dredges for clearing harbors and channels.


Leonardo's machines


Leonardos output is the epitome of that extraordinary period of human history which was the Italian Renaissance, a period of great cultural advances and of great projects. Leonardos output is the expression of the men and women of the time, of what they felt and did, of the machines they built so that in turn they could build churches, palaces, fortresses; machines for waging war, for work, for the manufacture and trade of all those goods whose availability was of such great importance to the rulers and their courts. However, more importantly, Leonardos output bears witness to who and what he was - a man who was shaped by the loveliest and most stimulating city of the time, Florence, and who embarked upon his own path of research and drawing up of ideas and plans embracing a multitude of sectors, ranging from hydraulics to mechanics, to flight, to anatomy and to optics...


Kartinka1


Automatic hull rammer


The model shows one of the weapons designed to sink enemy ships by violently tearing away from the hull one of its wooden planks. The device consists of a small albeit strong spring in the shape of an overturned U and three screws. One of the edges of the device is tightly secured to one of the hulls planks. The other edge, which can be flexed, is screwed to the next plank but one, while another screw, placed at the centre of the spring and designed to charge the latter with its tearing force, is screwed to the middle plank, the one which will be torn out. The central screw consists of a very long screwing mechanism ending in a pointed gimlet, to make the hull-piercing action easier. A tongued device, located in a notch in the screwing mechanism, is released after having penetrated the hull to an adequate depth, thereby increasing its chances of breaking through the plank to which it had been screwed. The tear-away action could be started from a remote distance, by simply pulling a string connected to a locking system in the spring.


Kartinka


Firearm with an elevating gear adjustable by means of a peg blocking system


This is one of the three firearms drawn by Leonardo on the same folio. Owing to its size, it was intended to be used in field action by infantrymen. Besides having a light gun-carriage mounted on wheels, this weapon can be adjusted in height by means of a peg blocking system. This gun is front-loaded and has a bronze muzzle.


Kartinka


LEONARDO ARTIST


Leonardo got his start as an artist around 146, when his father apprenticed him to the fabled workshop of Verocchio. Verocchios specialty was perspective, which artists had only recently begun to get the hang of, and Leonardo quickly mastered its challenges. In fact, Leonardo quickly surpassed Verocchio, and by the time he was in his early twenties he was downright famous.


Renaissance Italy was centuries away from our culture of photographs and cinema, but Leonardo nevertheless sought a universal language in painting. With perspective and other realistic elements, Leonardo tried to create faithful renditions of life. In a culture previously dominated by highly figurative and downright strange religious paintings, Leonardos desire to paint things realistically was bold and fresh. This call to objectivity became the standard for painters who followed in the 16th century.


No slouch when it came to the techniques of the day, Leonardo went beyond his teaching by making a scientific study of light and shadow in nature. It dawned on him that objects were not comprised of outlines, but were actually three-dimensional bodies defined by light and shadow. Known as chiaroscuro, this technique gave his paintings the soft, lifelike quality that made older paintings look cartoony and flat. He also saw that an objects detail and color changed as it receded in the distance. This technique, called sfumato, was originally developed by Flemish and Venetian painters, but of course Super-Genius Leonardo transformed it into a powerful tool for creating atmosphere and depth.


Ever the perfectionist, Leonardo turned to science in the quest to improve his artwork. His study of nature and anatomy emerged in his stunningly realistic paintings, and his dissections of the human body paved the way for remarkably accurate figures. He was the first artist to study the physical proportions of men, women and children and to use these studies to determine the ideal human figure. Unlike many of his contemporaries -- Michelangelo for example -- he didnt get carried away and paint ludicrously muscular bodies, which he referred to as bags of nuts.


All in all, Leonardo believed that the artist must know not just the rules of perspective, but all the laws of nature. The eye, he believed, was the perfect instrument for learning these laws, and the artist the perfect person to illustrate them.


ZAKLU4ENIE


It may seem unusual to include Leonardo da Vinci in a list of paleontologists and evolutionary biologists. Leonardo was and is best known as an artist, the creator of such masterpieces as the Mona Lisa, Madonna of the Rocks, and The Last Supper. Yet Leonardo was far more than a great artist he had one of the best scientific minds of his time. He made painstaking observations and carried out research in fields ranging from architecture and civil engineering to astronomy to anatomy and zoology to geography, geology and paleontology. In the words of his biographer Giorgio Vasari


The most heavenly gifts seem to be showered on certain human beings. Sometimes supernaturally, marvelously, they all congregate in one individual. . . . This was seen and acknowledged by all men in the case of Leonardo da Vinci, who had. . . an indescribable grace in every effortless act and deed. His talent was so rare that he mastered any subject to which he turned his attention. . . . He might have been a scientist if he had not been so versatile.


Leonardos scientific and technical observations are found in his handwritten manuscripts, of which over 4000 pages survive, including the one pictured on the right, showing some rock formations. It seems that Leonardo planned to publish them as a great encyclopedia of knowledge, but like many of his projects, this one was never finished. The manuscripts are difficult to read not only did Leonardo write in mirror-image script from right to left, but he used peculiar spellings and abbreviations, and his notes are not arranged in any logical order. After his death his notes were scattered to libraries and collections all over Europe. While portions of Leonardos technical treatises on painting were published as early as 1651, the scope and caliber of much of his scientific work remained unknown until the 1th century. Yet his geological and paleontological observations and theories foreshadow many later breakthroughs.


Leonardo knew well the rocks and fossils (mostly Cenozoic mollusks) found in his native north Italy. No doubt he had ample opportunity to observe them during his service as an engineer and artist at the court of Lodovico Sforza, Duke of Milan, from 148 to 14 Vasari wrote that Leonardo was frequently occupied in the preparation of plans to remove mountains or to pierce them with tunnels from plain to plain. He made many observations on mountains and rivers, and he grasped the principle that rocks can be formed by deposition of sediments by water, while at the same time the rivers erode rocks and carry their sediments to the sea, in a continuous grand cycle. He wrote The stratified stones of the mountains are all layers of clay, deposited one above the other by the various floods of the rivers. . . In every concavity at the summit of the mountains we shall always find the divisions of strata in the rocks. Leonardo appear to have grasped the law of superposition, which would later be articulated fully by the Danish scientist Nicolaus Steno in 166 in any sequence of sedimentary rocks, the oldest rocks are those at the base. He also appears to have noticed that distinct layers of rocks and fossils could be traced over long distances, and that these layers were formed at different times . . . the shells in Lombardy are at four levels, and thus it is everywhere, having been made at various times. Nearly three hundred years later, the rediscovery and elaboration of these principles would make possible modern stratigraphy and geological mapping.


In Leonardos day there were several hypotheses of how it was that shells and other living creatures were found in rocks on the tops of mountans. Some believed the shells to have been carried there by the Biblical Flood; others thought that these shells had grown in the rocks. Leonardo had no patience with either hypothesis, and refuted both using his careful observations. Concerning the second hypothesis, he wrote that such an opinion cannot exist in a brain of much reason; because here are the years of their growth, numbered on their shells, and there are large and small ones to be seen which could not have grown without food, and could not have fed without motion -- and here they could not move. There was every sign that these shells had once been living organisms. What about the Great Flood mentioned in the Bible? Leonardo doubted the existence of a single worldwide flood, noting that there would have been no place for the water to go when it receded. He also noted that if the shells had been carried by the muddy deluge they would have been mixed up, and separated from each other amidst the mud, and not in regular steps and layers -- as we see them now in our time. He noted that rain falling on mountains rushed downhill, not uphill, and suggested that any Great Flood would have carried fossils away from the land, not towards it. He described sessile fossils such as oysters and corals, and considered it impossible that one flood could have carried them 00 miles inland, or that they could have crawled 00 miles in the forty days and nights of the Biblical flood.


How did those shells come to lie at the tops of mountains? Leonardos answer was remarkably close to the modern one fossils were once-living organisms that had been buried at a time before the mountains were raised it must be presumed that in those places there were sea coasts, where all the shells were thrown up, broken, and divided. . . Where there is now land, there was once ocean. It was possible, Leonardo thought, that some fossils were buried by floods -- this idea probably came from his observations of the floods of the Arno River and other rivers of north Italy -- but these floods had been repeated, local catastrophes, not a single Great Flood. To Leonardo da Vinci, as to modern paleontologists, fossils indicated the history of the Earth, which extends far beyond human records. As Leonardo himself wrote


Since things are much more ancient than letters, it is no marvel if, in our day, no records exist of these seas having covered so many countries. . . But sufficient for us is the testimony of things created in the salt waters, and found again in high mountains far from the seas.


Please note that this sample paper on Leonardo da Vinci is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Leonardo da Vinci, we are here to assist you. Your persuasive essay on Leonardo da Vinci will be written from scratch, so you do not have to worry about its originality.


Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


Wednesday, January 22, 2020

The Confirm Project: A Failed Strategic Alliance.

If you order your cheap custom paper from our custom writing service you will receive a perfectly written assignment on The Confirm Project: A Failed Strategic Alliance.. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality The Confirm Project: A Failed Strategic Alliance. paper right on time.


Our staff of freelance writers includes over 120 experts proficient in The Confirm Project: A Failed Strategic Alliance., therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your The Confirm Project: A Failed Strategic Alliance. paper at affordable prices with cheap custom writing service!


'The CONFIRM Project A Failed Strategic Alliance'


In 188, a conglomerate of Hilton Hotels Corporation, Marriott Corporation and Budget Rent-A-Car Corporation subcontracted a large scale project to AMR Information Systems Inc, an auxiliary of American Airlines Corporation. The consultant firm was to develop a new information system called CONFIRM. CONFIRM was intended to be a leading edge travel reservation program, combining airline, rental car and hotel reservation. 'Intrico', a new organisation, was established to exclusively run the system. When the developed system was tested major problems arose. Due to malfunctions the project was consequently delayed by 18 months. After three years and $15 million of investor funds the problems in the project were found to be unsolvable and therefore the project was canned.


Max Hopper, American Airlines Information Services chief believed CONFIRM management did not express the true status of the project in a timely manner. Investors were misled into investing into a project riddled with faults and problems.Custom Essays on The Confirm Project: A Failed Strategic Alliance.


Background


In 187, a potential market attracted AMR's (the patent of American Airlines) attention 'Centralised hotel reservations'. At the time only 0% of hotel reservations were being made through a centralised service so the company decided to take advantage of this situation by developing a new comprehensive system.


The new groundbreaking system was named 'CONFIRM' and combined the reservation of travel, lodging and car rental. The clients relied on the professionals who developed the successful airline system 'SABRE'.


Over the past 16 years the major hotel companies such as Hilton, and Sheraton, have developed computer based reservation systems which provide information to travel agencies around the world.


Like the major hotel companies, Airlines have also adopted reservation systems. The most notable of these are 'APOLLO' and 'SABRE'. Sabre was developed by AMR and has been acclaimed as the best reservation system in the world. In 186 Max Hopper was employed to head AMRIS - American Airlines' Information systems. He was instructed to exploit SABRES success by expanding it into other businesses.


CONFIRM chronicles


In 187, AMRIS rep's made their sales pitch to Marriott executives concerning CONFIRM, claiming the system would be superior to any existing reservation system and would meet the combined business needs of hotel and car rental partners. AMRIS would be in charge of design and development of the system and the hotels would pay for their effort and provide any necessary data.


AMRIS executives stated that the system would not be expensive to run and would be completed in time to outpace competition in the hotel and car rental industries.


The first three partners in join the venture were Marriott, Hilton and Budget Rent-ACar. These companies formed a consortium and called it Intrico.


In September of 188 Marriott, Hilton and Budget signed a contract with AMRIS. The objectives according to the agreement were


• To design, develop, operate, and maintain a new innovative reservation system to be marketed worldwide.


• To design and develop 'interfaces' with airline computer reservation systems so consumers could make multiple reservations through a single computerised system.


• To market the system and other communication services to customers for a profit.


• To convert each of the partners' reservation systems to the new system.


AMRIS was made 'Managing Partner of Development' for CONFIRM and took on the responsibility for all aspects of the design and development of the system. The partners invested $55 million in to the project and were asked to appoint a team of professionals at AMRIS headquarters to provide input into what functions were needed for each company and also to test the system as it was developed.


The deadline for the project was June 1. The contract stated that the project should not exceed $55.7 million and that the operational costs would be limited to $1.05 per reservation.


In March 18, AMRIS declared that the functional and technical specifications were complete. A preliminary development plan produced that month was rejected by partners. AMRIS executives reassured the partners that the system would not be delayed.


The design phase was completed in September of 18 and a development plan was circulated for partner's review. At this time AMRIS increased the price of the system to $7.6 million and the price of each reservation to $1.0 in the first year which would decrease to $0.7 and $0.40 in the fourth and fifth years.


According to partnership contract the partners could withdraw from the merger when the development plan was presented. On August 8 and 15 of 18, AMRIS reps met with Intrico partners to review AMRIS pro forma financial statements. Two years later it was discovered that the statements were false. AMRIS had understated the costs of personnel and operations. The cost per reservation was also understated; the actual cost was estimated at $.00. Based on the bogus information the partners decided not to withdraw. All of the partners accepted the development plan in September 18 and the deadline was delayed from June ' to July '.


In January 10 AMRIS failed to meet the deadline for completing the terminal screen design. In February of that year they failed to complete the BAA phase. In the same month the company admitted to being 1 weeks behind schedule but claimed it could catch up this lag.


In the summer of 10 both Budget and Marriott expressed their concerns with the project being behind schedule and with the management being ineffective. Employees at the project office estimated that the project would not be ready in time but were instructed by management to change their revised dates to align with the original calendar. In August AMRIS declared the 1st phase to be complete and began the nd phase. When deliverables were requested by Marriott AMRIS refused to produce any. AMRIS then announced that they were in fact one year behind schedule.


In February 11 a Re-Plan was created to replace the original. According to this new plan only Hilton would have use of the system by the original deadline, Marriott would not receive all features it was promised before March '. Marriott later claimed that AMRIS executives knew they could reach the new due dates and that they had forced employees to change their timetable to reflect the new schedule.


The Re-plan came with a new $ million price tag.


The AMRIS president resigned in October ' and 0 employees soon followed.


AMRIS employees were unhappy with management. They believed that the managers set unrealistic dates and lied about the projects status.


An evaluation by Marriott found that the system could not be completed. However they gave AMRIS one more chance. The response was that the project was on target and would be fully functional.


Again in April ' AMRIS admitted it was behind schedule, by two to six months. That month Hilton tried the system as CONFIRM's first beta-test user and found several major problems. The AMRIS chairperson then wrote to the three partners stating that the system was actually two years behind schedule due to poor management, and technical and performance problems. The company promised to reimburse the partners if they chose to withdraw from the joint venture.


In July 1, Intrico disbanded. Technically, the developers main problem was to join CONFIRM's transaction processing facility based reservation system with its decision support system. Later it was found that if the database were to crash information would be irrecoverable.


Some of the failure of the system was passed on to the management partners of Intrico. Rep's from Intrico met only once a month. Had they met more frequently the project would have 'apparently' succeeded.


In May ', AMR filed a countersuit against Intrico claiming that they changed the plan. By January '4 an out of court settlement was reached. Some sources say AMR agreed to pay $160 million of the requested $500 million.


Please note that this sample paper on The Confirm Project: A Failed Strategic Alliance. is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on The Confirm Project: A Failed Strategic Alliance., we are here to assist you. Your cheap college papers on The Confirm Project: A Failed Strategic Alliance. will be written from scratch, so you do not have to worry about its originality.


Order your authentic assignment from cheap custom writing service and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


Tuesday, January 21, 2020

Art of communication

If you order your research paper from our custom writing service you will receive a perfectly written assignment on Art of communication. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Art of communication paper right on time.


Our staff of freelance writers includes over 120 experts proficient in Art of communication, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Art of communication paper at affordable prices!


We are persuaded many times throughout the day. As you read the morning paper a particular advertisement describes a product you have long wanted, and which you can acquire art tremendous savings. You are then motivated to buy. As we analyze figures, listen to justifications of new proposals, and review past records we make future decisions based on our beliefs.


Effective persuasion requires a healthy mixture of motivations and belief. Before we take action especially action that involves risk, large sums of money, or personal commitment, we must have a motivating desire. But even if the desire is presented we will avoid the action if we do not truly believe in what others are asking us to do.


As persuasive communicator our job is to help our listeners reach a point of belief in what we are saying, and then to act in a particular way what is right, acceptable , an advantageous to them. Action is not always required. . You may desire to present information that could stand as a policy, where belief in and acceptance of your topic are the end results you are seeking. In order to achieve our goal here, we need the five following steps.


i) AwarenessOrder Custom Essay on Art of communication


On of the most critical purposes of an introduction is to get the attention of the audience. This is especially true in persuasive communication. You build your credibility as the communicator in the introduction, and you start to make a direct appeal. As a part of that process it is important that you start building awareness about your topic. This can be done with stories and illustrations.


ii) Problem


Not all communications are about problems that need solutions. Many are concerned with human needs, specific situations or experiences. Most of these topics can be addressed from a problem solution framework for easy understanding.


In the main point of the communication the needs must be presented. This must be done in such a clear and descriptive way that the listeners will develop personal feelings and concern about the situation.


iii) Solution


At this point in the communication the solution should be presented in such a way that the audience feels it is sound and sensible. Briefly state the belief or action you propose. Then explain the action clearly, by logically showing how it satisfies the problem. Examples from other situations can be cited to show the soundness of the solution.


iv) Visualization


In this stage you must intensify the desire to solve the problem by projecting the people to whom you would like to communicate into the future and helping them visualize the possible results of adopting the solution. Vivid word pictures help people to understand what the positive conditions will be like in the future if your solution is used, and the negative conditions if it is not used.


The Results of the Change


A. Picture yourself in a beautiful surrounding in Mexico studying Spanish.


B. By being totally immersed into the culture you will learn the language in one-third the time with better than 80 percent comprehension.


C. You will apply your new language in every aspect of your day while in Mexico.


v) Action


At this stage you must obtain approval by specifically for people's response. Techniques for bringing it about include a brief an compelling challenge or appeal for specific action, a convincing testimonial, by a recognized authority, that supports your solution, an empathic illustrations about an incident that would have been different if the solution had been enacted, or an invitation to join with you and take action.


A. Join now and be a part of this new venture.


B. Enjoy today, speak fluent Spanish Tomorrow.


Putting the stages Together


Each of the five steps for accomplishing the good communication is important. The following grid show how the steps are combined, where each goes within the communication, the purpose of each step, and how people will respond.


If you can manage to do and perform every steps accordingly then you are a good and effective communicator.


Stage Place Purpose Peoples response


1, Awareness Beginning Obtain attention of people I want to hear that


Create a general awareness of the problem Im interested


Develop your credibility This person knows


. Problem First main point Detailed development of the problem, I understand


situation need,


Logical support I understand


Emotional concern I feel….


. Solution Second main point Detailed description possible solutions Of all the possibilities


Narrowed to the best solution. this is the best.


I believe


4. Visualization Third main point By enacting the solution the problem I see how the problem


will be resolved. can be resolved.


5.Action Last point To draw attention/belief


To spell out steps for taking actions How can I participate


Please note that this sample paper on Art of communication is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Art of communication, we are here to assist you. Your persuasive essay on Art of communication will be written from scratch, so you do not have to worry about its originality.


Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


Monday, January 20, 2020

The Freedom of the Forest

If you order your research paper from our custom writing service you will receive a perfectly written assignment on The Freedom of the Forest. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality The Freedom of the Forest paper right on time.


Our staff of freelance writers includes over 120 experts proficient in The Freedom of the Forest, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your The Freedom of the Forest paper at affordable prices!


The Freedom of the Forest


Some of my first thoughts about Black River Falls, a small community of sixteen thousand, in Northern Wisconsin, are of the profound sense of freedom I had when I visited my grandfather's house. I was allowed to wonder the forest with my grandfather's dog, Stubby. My grandfather never worried about me wandering alone in the forest, because Stubby always knew the way home. I would give my grandfather that wide-eyed look to escape once again into the forest. "Off," he would say almost whispering and the adventure would begin. Stubby, a small brown multicolored border terrier would scamper down the sandy path leading into the forest. Stubby named for his short tail, was a very alert, active little dog capable of squeezing through narrow apertures and taking on animals twice his size. My grandparents initially settled in Black River to farm the land, which included several hundred acres of forest. When most people look at the forest, they only see the vast expanses of trees white and red pine; willows, oaks, and soft maple all tightly packed together, but the forest is so much more than that. It is a magical place, for a child to explore. The towering trees provide shelter along the well-worn path that leads deep into the forest. Filtered sunlight casts shadows through the twisted branches above, and makes the leaves glitter and dance in the wind. The ground is damp and moist, a perfect environment for the bounty of mushrooms waiting to be discovered. As a child I was always surprised that mushrooms came in such a kaleidoscope of colors, as well as sizes and shapes that excite the imagination. Each exploration in the forest produced something new a freshly fallen tree, a small stream, a whitetail deer grazing along the path, a pair of squirrels racing among the trees, or a great horned owl surveying the forest floor for his afternoon lunch. A brilliant white birch with arms outstretched stands erect, like a doorman welcoming each guest into the forest. At its base lie finely curled sheets of bark nestled among the wax-covered pine needles on the ground. I stepped carefully along the path, cautious not to disturb any near by critters. Although seemingly still and quiet, the forest is alive with the Red Bellied Woodpeckers rhythmically engraving the trees; interrupting the melody of the crickets and the frogs. The creeks, devoid of water in summer are pulsating with life in the spring. I always found it fascinating to play in the trickling water of a small stream. The forest is a carnival of smells; the pungent aroma of pine sap glistening on cones announce summer, while damp burnt leaves evoking a sense of fall around the corner, and with summer each new scent quietly added to the marquee. Stubby would occasionally wandering back, and then scurry away in search of some new smell. I find it amazing how a certain smell can transport me back into the forest of my childhood and that sense of freedom.


Buy The Freedom of the Forest term paper


Please note that this sample paper on The Freedom of the Forest is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on The Freedom of the Forest, we are here to assist you. Your persuasive essay on The Freedom of the Forest will be written from scratch, so you do not have to worry about its originality.


Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


Thursday, January 16, 2020

Palestinians marked the third anniversary of the outbreak of their uprising

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Palestinians marked the third anniversary of the outbreak of their uprising. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Palestinians marked the third anniversary of the outbreak of their uprising paper right on time.


Our staff of freelance writers includes over 120 experts proficient in Palestinians marked the third anniversary of the outbreak of their uprising, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Palestinians marked the third anniversary of the outbreak of their uprising paper at affordable prices with cheap essay writing service!


JERUSALEM, Sept. 8 -- Palestinians marked the third anniversary of the outbreak of their uprising, or intifada, by taking to the streets today in support of Palestinian leader Yasser Arafat, while a recent opinion poll showed that roughly two-thirds of Israelis expect the conflict to continue for at least another year.


Witnesses reported that about 4,000 people marched in the West Bank city of Nablus, carrying pictures of Arafat, chanting slogans and beating drums. News services reported smaller demonstrations in recent days in other West Bank cities and in the Gaza Strip.


More than ,000 Palestinians and 800 Israelis have been killed since Sept. 8, 000, when Ariel Sharon, then the leader of Israels political opposition, toured the site in Jerusalems Old City revered by Jews as the Temple Mount and by Muslims as the Noble Sanctuary. Violence erupted immediately and spread quickly throughout a Palestinian population already disillusioned by the breakdown of statehood negotiations at Camp David just weeks before.


Sharon, who was elected prime minister in February 001, said Friday in an interview with the newspaper Yedioth Aharonoth that after three years of conflict, he remains committed to reach peace and security. At the same time, those who thought this would be short were wrong. I didnt think it would take a few months.


Cheap Custom Essays on Palestinians marked the third anniversary of the outbreak of their uprising


In a poll of Israelis conducted by the newspaper Maariv, 65 percent of respondents said they did not think the intifada would end within the next year. At the same time, when asked to rate their mood on a scale of 1 to 10, those polled averaged 6., and 76 percent said they were satisfied or very satisfied with their lives.


Israeli and Palestinian sources today identified the gunman who carried out the most recent attack. Mahmoud Hamdan, , infiltrated the Jewish settlement of Negahot in the West Bank on Friday night, the start of the Jewish New Year, killing a man and an infant girl before being slain by Israeli soldiers. The newspaper Haaretz identified the victims as Eyal Yiberbaum, 7, and Shaked Avraham, 7 months. The Web site of Islamic Jihad, one of the largest Palestinian militant groups, said Hamdan was a supporter of the group. Hamdan, a resident of the West Bank village of Tabeka, was released from an Israeli prison on July 8 after serving nearly 14 months on a conviction of intending to carry out a terrorist attack, according to an Israeli security source who spoke on condition of anonymity.


Please note that this sample paper on Palestinians marked the third anniversary of the outbreak of their uprising is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Palestinians marked the third anniversary of the outbreak of their uprising, we are here to assist you. Your cheap custom college paper on Palestinians marked the third anniversary of the outbreak of their uprising will be written from scratch, so you do not have to worry about its originality.


Order your authentic assignment from cheap essay writing service and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


Wednesday, January 15, 2020

To kill a mockingbird

If you order your cheap essays from our custom writing service you will receive a perfectly written assignment on to kill a mockingbird. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality to kill a mockingbird paper right on time.


Our staff of freelance writers includes over 120 experts proficient in to kill a mockingbird, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your to kill a mockingbird paper at affordable prices with cheap essay writing service!


To Kill A Mockingbird essay


You do not really understand someone until you have walked in his/her shoes


- Atticus Finch, To Kill a MockingbirdCheap University Papers on to kill a mockingbird


Throughout the novel this statement can be applied again and again in many


situations. It is almost directly related to the theme, destruction of innocence causes


emotional and physical pain. This destruction of innocence can be directly appied to


Scout, the naïve narrator. Not only that but she is also a dynamic character. These


changes can be seen scattered through the book, and are caused by happenings in


this town, and by the advice and help from Atticus, her father. In literary terms Atticus


is known as a god teacher. Atticus role as a god teacher directly affects the growth of


Scout, and uses thematic examples to do so.


Atticus is one fine example of a god teacher. A god teacher is a figure in literature


who reflects societys greatest desire for itself. A god teacher also has certain


characteristics, many of which are can be shown by examples from the book. One


characteristic is that a god teacher is generous. Atticus shows this early in the book when


he accepts the food from Mr. Cunningham, instead of money. Atticus realizes that Mr.


Cunningham would not be able pay him with money, and this is even before he takes the


case, because everyone knows that the Cunninghams did not have money. Atticus would


of accepted even less, and would of have taken the case for free, because he knew that


the Cunninghams were in a hard time. Another characteristic of a god teacher is that they


point civilization toward the future.


Since this book based in the 10s, future can be considered the equality


movement of the 160s and 70s. In a southern town in that time blacks were seen as a


totally different, lower class of people.Very few people, if any supported the black


people. But without thinking Atticus is ready to defend Tom Robinson, a hard-working,


respectful, black man, who is accused of raping a white woman. Atticus knows Tom


Robinson is innocent, but almost no matter what will be sentenced guilty. But this does


not matter to Atticus, and provides a fool proof case, which would have been victorious


if the jury was not racist.


Another characteristic shown by god teachers is that they transmit devine powers


of civility and survival to a human level. Two cases in which he shows these powers are


when he shoots Tim Johnson, and when he stood in front of the jail door, to protect Tom


Robinson from lynching. Whatever needs to be done, either to protect civility, like the


mob at the jail incident, of to help survival, like shooting the rabid Tim Johnson, it seems


like Atticus can do it. He provides the necessary sanity, skill, and intelligence at almost


any needed time. Probably the most important virtue of a god teacher is that he/she shows


a model for human behavior. There are many an example of this in the novel, but the one


that stands out the most is when Bob Ewell spits in Atticus face. Almost anyone,


including myself would have punched the drunken animal in the face until he was


bloody. But Atticus was more humane, and had the self-control to walk away. As a


god teacher Atticus tried to move the community as a whole toward a better, more


respectful time.


This novel is a perfect example of bildungsroman. That is, a genre of a novel


about the building of a character. Scout, as the main character, is the character that is


being built. She is a dynamic character, one who, over the course of the events of the


novel experiences change or growth physically, mentally, emotionally, or spiritually


because of those events. She experiences changes all throughout the book, and some


can gradually be seen. In the beginning of the book Scout has severe trouble controlling


her temper. She beats up her cousin for calling her and Atticus names, and roughs up


Walter Cunningham when she got herself in trouble when she talked about him. As the


book progresses, she gets in less and less fights. By the last part of the book she can


control her temper almost as well as Atticus.


Another incident of her growth is concerning Boo. In the first part of the book


Boo was seen as an almost mythical creature. They played games about him, told crazy


stories, and was frightened of him. Even going up to his front steps was a dare that was


only to be done by Jem. As the book progresses Scout sees Boo more and more as a


person, Mr. Arthur Radley. During the fire she sees his more humane side when he


brings her a blanket to keepher warm. Also, she saw his nicer sice with the gifts in the


tree. He gave them whatseems to be his more valuable possesions, and items he made


that required skill. Then they see the love in him, when he saves them from Bobby Ewell,


and might have killed him. At that time, Scout finally meets Arthur, and all of a sudden


forgets the scary stories, games, and being scared. She realized Arthur is a nice person,


and just wants to be left alone.


Also, Scout gradually learns to accept people more. When she first meets


Miss Caroline she is angry at her for not knowing the ins and outs of Maycomb. Later


she realizes that Miss Caroline could not learn everything about Maycomb in and


started to accept her. In the beginning of the book she thought that Calpurnia only


picked on her, and not Jem. She started to realize that Calpurnia was being strict to


help her, not just to be mean. She understands Calpurnias methods and ways.


Scout is also the narrator, and is a naïve one at that. A naïve narrator is a


narrator that has a simple understanding of life. She doesnt always realize the bigger


picture, or total story. The Mrs. Duboise conflict is an example of this. Scout thinks


that the reason she has to read to Mrs. Duboise is that it is a punishment for Jems


behavior. She sits in the Duboise house for over a month thinking this. Then after


their supposed punishment was over and Mrs. Duboise was dead, the whole story


was found when Atticus explained Mrs. Duboises drug problem. Another example


of this naïve story telling is during Atticus trial. Scout realizes Atticus defense as a


good one, and thinks he has a really good chance. But she is not prepared for him


to lose, and when he does she loses it. She does not realize what caused Atticus to


lose, and cried about it. She did not understand the process of appeals, and I


am guessing neither did Tom Robinson. Atticus knew he was not going to win, as


the county jury were all racist, but Scout could not realize that.


Atticus was the main reason that Scout changed so much. He influenced her


enough, but not too much, as to dominate her life. He helped her control her temper,


but he did it kind enough, and not too kind. He had gained enough respect that just


by telling her to keep her cool she would. She would not fight to keep Atticus happy,


which is an honor not many parents can gain, respect. Not only did he tell her to keep


her temper under control, but he set a good example. During the trial he kept calm,


from beginning to end, from when Bob Ewell spit in his face, to when the decision was


read. He also showed Scout another thing at the trial, to be content with the best


possible. She showed this learned lesson at the meeting with her Aunt Alexandria. She


tried to be nice and wear a dress for her aunt, and could only do it to a certain point.


She knew that and acted like a lady as best she could.


Atticus also let Scout understand things herself. He let her figure things out


herself, like with Mrs. Duboise. Atticus knew what was happening, but let Jem and


Scout try to find out themselves. Same thing with Arthur Radley, he knew Arthur the


whole time, but let Jem and Scout find out themselves, when he saved thier lives.


Probably the most important lesson taught by Atticus was acceptence of all people.


In a time of hatred and racism, Atticus taught his children to accept all people, and


applied this to his life, by defending Tom Robinson.


Atticus role as a god teacher directly affects the growth of Scout, and uses


thematic examples to do so. Some people want to believe that they make thier own


decisions. But the truth is that people are influenced, for the bad and good. Scout


should be envied, having the privaledge to be influence by Atticus.


Please note that this sample paper on to kill a mockingbird is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on to kill a mockingbird, we are here to assist you. Your cheap custom research papers on to kill a mockingbird will be written from scratch, so you do not have to worry about its originality.


Order your authentic assignment from cheap essay writing service and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


Tuesday, January 14, 2020

Marketing Mix

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Marketing Mix. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Marketing Mix paper right on time.


Our staff of freelance writers includes over 120 experts proficient in Marketing Mix, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Marketing Mix paper at affordable prices!


Apartment Hunting


Finding the most effective advertising mix


Prof. Lester Phares


Group 1-1


Andrew Strum


Marcy Webster


Rebecca Thompson


Floyd Crisp


Thursday December , 00


Table of Context


Executive Summary ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K....


Introduction ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.4-8


Methodology ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K..-11


How fieldwork will be conducted ¡K¡K¡K.-10


Analysis of collected data ¡K¡K¡K¡K¡K¡K¡K..10


Possibly sources of error ¡K¡K¡K¡K¡K¡K¡K¡K11


Results ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K.1-1


Conclusion ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...14-16


Discussion ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K14-15


Recommendations ¡K¡K¡K¡K¡K¡K¡K¡K¡K15-16


Appendix ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...


A-1 ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...


A- ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...


A- ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...


A-4 ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...


A-5 ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...


A-6 ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...


A-7 ¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K¡K...


I hereby declare upon my word of honor that I have neither given nor received unauthorized help on this work.


Executive Summary


Brittany Commons Apartments was interested in identifying the most successful and least helpful aspects of the advertising mix in order to provide the most accommodating service to potential residents. Because of slow periods during the fall and winter months in the apartment industry, it is important for Brittany Commons to utilize the best method of advertising in order to reach the most number of people. The research team created a strategy for determining the advertising method that works the best in order for it to be used advantageously in a slower time of business. Management officials at Brittany Commons created questions that all potential residents were asked. The research team in turn analyzed the information in order to provide the apartment complex with accurate and helpful information. By carefully analyzing the results, the research team found that the Apartment Finder¡¦s Guide was used most by potential residents, and professional realtors were used least. The research team recommended using the Apartment Finder¡¦s Guide most often, as it has potential to reach the largest amount of potential residents.


Introduction


Housing is one of the most important factors people figure into their lives as they decide where to work and raise their families. Some people search for long periods of time to find a suitable residence. In return, owners and managers of properties tend to make what they have available most agreeable to the prospective market.


Brittany Commons Apartments, owned by Cullen Properties, is an apartment community located in Spotsylvania, Virginia, off of Courthouse Road. It has 576 apartments with one, two, and three bedrooms available. Prices range from $85 to $1145 for a one-year lease. The community is five years old. The first phase of construction was completed in 18, followed by the next phase with a completion date of 000. The newest apartments finished construction in 00. Brittany Commons is not a tax credit community and strictly follows the Fair Housing Act. Residents of Brittany Commons must earn at least $0,000 per year in order to reside in the apartments.


Summer is a busy time of year for apartment complexes. People want to move while the weather is warm, try to move before school starts in order to get their children acclimated to a new location, and college students are typically looking for places to live when they graduate in the spring. Summer serves as the busiest time of year in the apartment rental industry. It is the time when the most people come into the rental office with questions, seeking information, and possibly signing a lease. With the return of autumn, winter, and the holiday season, Brittany Commons Apartments typically experiences a significant slow period in the rental of apartments. People are generally more settled during these months because they have used the summer months to get whre they need to be and establish new homes. Autumn and winter bring questionable weather, a colder and less pleasant time to move. As holidays approach, people tend to be busy preparing for them and are more likely to get settled long before the holiday arrives. Holidays are family times, and people do not want to be moving in the middle of a holiday. The seasonal slowing of business presents a problem for apartment complexes. Apartments that are not rented my not be occupied for many months, with a loss of revenue.


During the summer of 00, Brittany Commons Apartments successfully occupied all of the second floor phase three apartments, but failed to lease all of the ground floor and terrace level apartments. Several apartments have never been occupied. The staff at Brittany Commons sees this as a potential problem, as it is their goal to rent all of their apartment units and provide acceptable housing for all potential customers. The staff believes that advertising is an important component of whether of not people seek Brittany Commons. By advertising to a specific group of people, Brittany Commons may have more success.


Brittany Commons uses several advertising methods to reach a large segment of the potential renting population. The sources most utilized include the Free Lance Star, the Internet, the yellow pages, and the Apartment Finder¡¦s Guide. All of the sources are readily available to the public.


With the approach of the winter months and holiday season ahead, business at Brittany Commons is likely to slow down significantly. Preparing to cope with this, a research design has been created to examine aspects of the advertising mix used by Brittany Commons. The research will identify which aspect of the advertising mix is most successful and which is least helpful. The research will also take into consideration which method of advertising is most profitable by carefully examining the advertising rates that accompany each form.


Full occupancy is important in realizing the utilization of resources and determining the most revenue for the business. By finding the most advantageous way of reaching the public, Brittany Commons will be able to keep within its marketing and advertising budget while possibly reaching its full potential. It is also important for this research to be done in order to provide an accommodating service to its potential tenants. By identifying the advertising mix that best reflects the tendencies of renters, Brittany Commons can develop a way to continue to use that avenue of advertising. Since is it usual for business to slow during the fall and winter months, Brittany Commons can use this time to evaluate the findings of the research and begin to create a plan of action for helping the business grow during the typical slow months.


The research will be completed through the leasing office at Brittany Commons. The focus will be on exactly how potential residents obtained information about the apartments. Each prospective resident who calls the office about information or who walks in to talk about or view an apartment is asked the same questions. Since the focus is on the advertising mix, potential residents are asked to tell what form of advertising they specifically used to find out about Brittany Commons. This information is an integral part of finding what the most successful way of advertising is. Approximately 150 people will be used in the research to determine what avenue of advertising is most widely used.


The Leasing Consultants will collect all of the pertinent information for the study. Cullen Properties designed the questions that potential residents are asked. The research group is not allowed to see all of the information that is obtained; therefore most of the research will be done confidentially. The information requested would be name, telephone number, address, and what the potential residents are looking for in an apartment. Finally, at the end of the conversation, the Leasing Consultant will ask how the potential resident heard about Brittany Commons. Different interviewers may have different styles and may ask questions in a different order. Interviews with potential renters who actually come to the apartment complex will take longer than those on the phone because they will be shown an actual apartment. However, all prospective tenants will be asked the same questions to acquire the same information from each of them. All of this information will be written onto a blue form, which will then be filed away in the leasing office after the application process or at the end of the month.


After the information is collected, the research group will analyze the data. Finding out how the potential residents hear about Brittany Commons is just one part of the research process. With the information obtained, the research group will help Brittany Commons establish the most successful way of advertising and will create new approaches to the advertisements that are used the most.


Finding out where people have learned about Brittany Commons is a real business problem. With the information that will be obtained during the research process, the business can find out how to better serve its customers. The overall goal of Brittany Commons is to provide the best service for its customers. By learning the ways in which its customers operate and think, Brittany Commons has a better chance of success. The apartment complex would like to utilize all it has to offer, and it would like to present its facilities to the community. In order for it to do that, it needs to find the best ways to get information out to all potential residents to draw more clientele in to view and possibly rent the apartments that are available.


The biggest form of error the research group sees as occurring is that of human error. Often, transcription error and speaking errors will be the biggest forms of error that will be noticed. There is not a significant chance that those being interviewed will skew the information about where they heard about Brittany Commons. The research analysts will have to be wary of possible human error on the part of the interviewers when compiling results of the actual research.


Methodology


Responses from approximately 150 individuals will be collected and analyzed to determine the most effective and also the least effective marketing or advertising device for Brittany Commons Apartments. The data will be collected from these respondents during a personal interview in the Brittany Commons leasing office. The duration of the interview could last anywhere from three minutes to 15 minutes depending on how much information the respondent wants about Brittany Commons. All respondents will express interest in renting from Brittany Commons by visiting the office. A small card will contain all of the information that is needed for research and will be filled out by a Brittany Commons Leasing Consultant.


How field work will be conducted


The respondent will sit down with a leasing consultant and will be asked several questions. Sensitive questions will be asked first concerning name, phone number, current address and occupation in order to establish a connection with person. Right after the sensitive questions are asked, the question of most interest will be asked. It is an open-ended question simply asking, ¡§How did you hear about Brittany Commons?¡¨ Finally, the leasing consultant will determine the needs of the potential resident by finding out when he needs to move in and what apartment size and floor plan he desires. The interview will be kept friendly and the leasing consultant will be trying to establish a bond with the potential resident since the respondent is also looking for a home. Once the card is completed, the respondent will either know whether he wants to view an apartment or not. The leasing consultant will then show the model apartments. Once the respondent has come to the decision as to whether or not to view an apartment the interview is over.


Analysis of Collected Data


Once the desired number of respondents has been collected, the data will be analyzed and tabulated by hand. How the person heard about Brittany Commons is of most interest to this particular research project. Also the needs of the respondent will be recorded because there are only a couple of apartment properties that offer a two bedroom with a den or three bedroom apartments and the research team is also interested in determining the needs of its clients.


Once the data has been tabulated it will be analyzed. Graphs and charts will be developed to better grasp which advertising mix would most greatly benefit Brittany Commons. The research team will further examine the number of people to occupy the apartment and how many bedrooms respondents wanted. This will enable to the team to determine if Brittany Commons should advertise about the availability of the apartments.


Section 1.01 Possible Sources of Error and the Steps taken to Reduce or Correct for Error


Due to the questions being so easy to answer, it is doubtful that a respondent will lie about how he found out about Brittany Commons. People typically respond easily to these questions due to the fact that the staff at the leasing office must do a background check, pull a credit report, and find out a resident¡¦s income. Respondents also know that any personal information is kept confidential so that the public will not know about their personal lives.


The other way that the error has been reduced is the fact that only one person will conduct the interviews with the respondents. Each leasing consultant has a different style of interacting with potential residents so only one leasing consultant will be used.


There may be researcher error when tabulating the results. This will be corrected by having more than one member of the group look over the data. The only other type of error would be interviewer error with having the interviewer write down the wrong answer to the question.


Results


The main goal of this research project was to identify which method of advertising is the most effective for Brittany Commons Apartments. The seven methods that the respondents used were; the internet, Apartment Finder¡¦s Guide, referrals from current residents, walk-ins, realtors, and newspaper advertisements. One hundred fifty potential residents were sampled and each respondent provided the interviewer with information about; the size of the apartment, the number of occup0ants, and how they had heard about Brittany Commons. The Apartment Finder¡¦s Guide proved to be the most effective with eighty-one (54%) of the respondents saying that they used this method to inquire about Brittany Commons. The internet proved to be the second most effective method with eighteen (1%) of the respondents using the computer to obtain information about Brittany Commons. Referrals from other residents proved to be the third most effective method of advertising with seventeen (11 1/%) respondents obtaining information from current residents. The next most effective method of advertising was no advertising at all; walk-ins composed 1 (8%) of the answers of how respondents heard about Brittany Commons Apartments. The yellow pages in the phone book and newspaper advertisements each had 10 respondents, who used these methods to obtain information about Brittany Commons. Finally realtors proved to be the least effective in regards to advertising for Brittany Commons, with only two respondents utilizing them to obtain information about Brittany Commons.


Other important statistics that were collected from this data were the average number of people to be occupying one apartment and the average number of bedroom applicants wanted. The average number of people to be occupying one apartment is .84 people. A majority of applicants, 7 of 150, requested to live in a two bedroom apartment. Only 0 applicants wanted a one bedroom. While 47 applicants wanted a three bedroom.


Conclusion


Discussion


When trying to determine which advertising method works best, the research team collected the data and performed different types of analysis as well as using different equations to try to find evidence to support our hypothesis.


When we analyzed the collected data, we found that the vast majority of respondents, 54 percent, used the Apartment Finder¡¦s Guide to find Brittany Commons. The next highest response to the question of how the respondent found Brittany Commons was the Internet. 1 percent of people chose to use the Internet to find an apartment at Brittany Commons. Respondents who found Brittany Commons through a friends referral were third in the ranking. 11.% of respondents answered the question of how they found Brittany Commons was through a friends referral. 8% of respondents were not influenced to come to Brittany Commons by any of the stated advertising and are thus counted as walk-ins. The yellow pages and the Classified Section in the newspaper both snagged 6.7% of the respondents each. 1.% or respondents found Brittany Commons through a realtor.


When formulating equations to support our hypothesis, the research team decided that it would be very useful to find out if we could determine the number of people that occupied each type of apartment. This would enable Brittany Commons to possibly have a more targeted advertising campaign. The research team then decided to put together a three null hypotheses stating that in a one bedroom apartment, only one person would be living it that apartment; in a two bedroom apartment, in which only two people would be living; and in a three bedroom apartment, in which only three people would be living. The research team decided to use these three null hypotheses for simplicities sake and to see if the team could rule out any of these three null hypotheses.


After putting all information into the three equations we came out with results for each hypothesis. In the first equation the Z value came out to be 1.1 which is less than the critical value of 1.6 at a confidence level of 5 percent. These results indicated that the research team could not reject the first null hypothesis.


In the second equation the Z value came out to be -.1 which was less than the critical value of 1.6 at a confidence level of 5 percent. These results indicated that the research team could not reject the second null hypothesis.


In the third equations the Z value came out to be -5.44 which was considerably less than the critical value of 1.6 at a confidence level of 5 percent. These results indicated that the research team could not reject the third null hypothesis.


These results ment that the research team could not reject any null hypotheses. These results mean that it is possible that one, two, and three residents respectively in the population at large occupy 50% of all the one-, two-, and three-bedroom apartments.


Recommendation


There were a few places in our research that could have been more solid. One place, in which the research could have been better conducted, is if the staff or Brittany Commons could have been more open and forthcoming in providing the research team with information and assistance.


The questions that were asked of the respondents were not set by the researchers; but rather by Brittany Commons. It would have been more effective if the research team had been able to formulate its own questions. This would have allowed the research team to be more specific in trying to find the answers to the questions rather than having to wade through all the unimportant questions to get to the heart of the interview. Another reason it would have been beneficial for the research team to formulate its own questions is that it would allow for more flexibility. With increased flexibility, the research team could have added, dropped, or modified questions if the need arouse.


One other place in which there might be possible weakness is in the fact that all the research was done by a human. This opens the research to human error. This would be an uncontrollable error. The leasing consultant could have fudged answers, or hurried the respondent. This would be an error that the research team would have no control over.


When dealing with an established company, the research team should, in the future, sign a legally binding privacy agreement. This would have allowed the research team to conduct a more in depth study while at the same time respecting the privacy of the respondents.


Another area that could be improved in the future would be the number of team members with access to the data. This would help to eliminate some human error that may occur due to only a single team member being able to access the data.


Appendix


A-1


Research Data


number of bedrooms # people how they heard about the apartment


1 1 1 internet


1 apt finders guide


1 1 yellow pages


4 1 1 apt finders guide


5 1 1 internet


6 1 1 internet


7 1 1 apt finders guide


8 1 apt finders guide


1 walk in


10 1 referral


11 1 apt finders guide


1 1 1 apt finders guide


1 1 1 internet


14 1 1 apt finders guide


15 1 1 apt finders guide


16 1 1 apt finders guide


17 1 1 apt finders guide


18 1 apt finders guide


1 1 referral


0 1 1 referral


1 1 yellow pages


1 1 newspaper


1 1 yellow pages


4 1 apt finders guide


5 1 1 apt finders guide


6 1 apt finders guide


7 1 1 apt finders guide


8 1 apt finders guide


1 walk in


0 1 1 newspaper


1 apt finders guide


apt finders guide


apt finders guide


4 apt finders guide


5 apt finders guide


6 4 internet


7 4 walk in


8 referral


1 referral


40 apt finders guide


41 4 yellow pages


4 apt finders guide


4 4 apt finders guide


44 yellow pages


45 4 newspaper


46 internet


47 1 internet


48 1 internet


4 internet


50 4 walk in


51 walk in


5 referral


5 1 apt finders guide


54 1 apt finders guide


55 1 apt finders guide


56 apt finders guide


57 4 internet


58 yellow pages


5 walk in


60 1 walk in


61 internet


6 1 apt finders guide


6 1 apt finders guide


64 1 apt finders guide


65 apt finders guide


66 1 apt finders guide


67 apt finders guide


68 4 apt finders guide


6 4 relator


70 apt finders guide


71 internet


7 internet


7 1 apt finders guide


74 1 apt finders guide


75 4 walk in


76 referral


77 referral


78 referral


7 apt finders guide


80 apt finders guide


81 referral


8 referral


8 walk in


84 1 apt finders guide


85 apt finders guide


86 1 apt finders guide


87 apt finders guide


88 1 apt finders guide


8 apt finders guide


0 4 apt finders guide


1 apt finders guide


4 apt finders guide


walk in


4 yellow pages


5 4 newspaper


6 apt finders guide


7 1 apt finders guide


8 apt finders guide


apt finders guide


100 apt finders guide


101 apt finders guide


10 apt finders guide


10 1 apt finders guide


104 4 apt finders guide


105 4 apt finders guide


106 4 newspaper


107 newspaper


108 newspaper


10 4 newspaper


110 4 apt finders guide


111 4 yellow pages


11 4 yellow pages


11 4 apt finders guide


114 4 apt finders guide


115 1 apt finders guide


116 apt finders guide


117 apt finders guide


118 4 apt finders guide


11 4 apt finders guide


10 4 apt finders guide


11 4 referral


1 4 apt finders guide


1 4 apt finders guide


14 apt finders guide


15 4 apt finders guide


16 4 relator


17 apt finders guide


18 4 newspaper


1 4 walk in


10 4 referral


11 4 apt finders guide


1 4 apt finders guide


1 4 internet


14 internet


15 4 internet


16 apt finders guide


17 4 internet


18 referral


1 apt finders guide


140 4 walk in


141 4 referral


14 4 referral


14 apt finders guide


144 4 internet


145 4 yellow pages


146 newspaper


147 referral


148 apt finders guide


14 4 apt finders guide


150 4 apt finders guide


averages .11 .51


mode 4


A-


Please note that this sample paper on Marketing Mix is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Marketing Mix, we are here to assist you. Your cheap custom college paper on Marketing Mix will be written from scratch, so you do not have to worry about its originality.


Order your authentic assignment from and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!