w

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wTime flies and flies faster than you can ever imagine. A journey, which seemingly started days before, is on its final frontier. GIM started as a dream and has left me dreaming of the action ahead, the call of the jungle, calling its till now rested animal of abundance.

A chapter needs to be closed and open the gateways to another chapter of life. The conventional waits to give the realms to the contemporary. The following below is a brief fact sheet suggesting how far am I geared to take on the very best in a world where classics of today become the ordinary of tomorrow. The change is frightening and the frightening is definitely exciting. The exciting is me and this is me from A Zee.

1. Imagining the different path and walking it is my style of operations.

. Insight and intuition governs my decision-making and the two source their strength from past knowledge, experience and logic.

. I am a member of discussions, which discuss what is not already known. I hate perennial meetings, which just focus on reinventing the wheel all the time and go ga ga over it.

4. I love working with my hands and feel a greater sense of gratification when the job involves physical contact.

5. I have never shied away from expressing what I genuinely feel about ideas, people and issues. I know I can be an excellent diplomat but resist the temptation in favour of being upfront because I believe it's more effective in the long run.

6. I prefer my work environment to be warm and friendly. I am also ready to challenge the rules or procedures that do not make sense to me.

7. I am basically able to influence people's behaviour and their style of thinking. This is why I have a large circle of friends. However of late I have chosen to be more reserved in approach.

8. It's been my dream and continues to be the numero uno desire to be called as the best salesman born ever. I believe we all are selling each other constantly in this world and this is one skill, which everyone should focus to develop all along.

. I am very social in my approach, which means I am able to cooperate with and gain cooperation from others. The reach is even deep with the ladies whom I can converse, convince and get convinced with much more ease.

10. It's the smell of something new, which blooms up my day. I can give rise and create but maintaining is one of the lacunae I encounter.

11. Amoeba like nature gives me the power to mingle at ease and get accepted to any new group with the contagious energy levels.

1. I don't believe in following the leader, taking orders squeeze my energy levels. Freedom in operations is an absolute must.

1. I am by nature an exhibitionist, I wont call it a deliberate attempt but stealing the limelight comes naturally to me. However this is dangerous in certain situations, like seeking the pleasure to sleep in class but get caught in this endeavour.

14. I am definitely an emotional animal. The feeling of being associated is of prime importance. If I don't see my association I am rendered ineffe

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The Influence of the Colonial Period

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Although Virginia, Massachusetts Bay Colony, and Pennsylvania were all products of British colonization, they were diverse in nature. As people began to emigrate from Europe to these new colonies, new ideas began to take form. Each group had their own view of the way of living. American values of this day were brought together by and based on the primitive ideas of colonial America. Virginia, Massachusetts Bay Colony, and Pennsylvania had significant influence on American values in many ways.

The colony of Virginia, named after the "virgin queen" and founded in 1607, had an important role in American beliefs. Virginia, like Massachusetts, had a representative government. Virginia's House of Burgesses was made of economically successful people such as great business owners. This was Virginia's legislature. This vision helped to influence America's government. In the late 17th century, large plantations came in being from small farms. Tobacco was one of the most important crops grown. Because of this, successful people bought estates along the Chesapeake Bay Area. Virginians wanted to know when European ships arrived. The economy grew and Virginia began to flourish.

A religious group, called the Puritans, settled Massachusetts Bay Colony in 160. They immigrated to America in order to purify the Church of England. They wanted to bring reform to the poor society. The first government of Massachusetts was formed when the Mayflower Compact was written. The purpose of the Mayflower Compact was to create fair laws by the people in order to make the colony successful. The pilgrims also elected a governor at this time. As the population increased and the towns became larger, a meeting house was established in the town. These legislative assemblies allowed for the public to discuss any problems. A representative, deputy, was sent to the meetings from each town. These basic ideas were some of the early forms of a democratic government, in which the people ruled. Although government was important to the Puritans, the most important issue in a Puritanical society was education. Education was however strictly religious. The Puritans wanted their children to be literate so that they could read the Bible. Education became so important that Massachusetts passed a law requiring the education of children in the year 1647. Universities, such as Harvard and Yale, were also formed during this time period. The concept of free education was also shaped at this time. The Puritans wanted to promote learning. In Massachusetts, fishing and commerce were important to its economic expansion. Corn was grown and for a short period fur trade and lumbering were also important. Americans today have approved the old traditions of managing economic situations. These principles, formed in Massachusetts, have remained to form present-day America. Buy cheap The Influence of the Colonial Period term paper

William Penn along with the Quakers established the colony of Pennsylvania. They welcomed all groups of people including Catholics and Native Americans. They had good relations with the Native Americans and so their colony was usually peaceful. Quakers were known to incredibly unobjectionable and respectful to other lifestyles. They helped to instill the feeling of religious toleration in American societal beliefs. The acceptance of other religions and groups of people led to social plurality. Society was diverse in the colony. Quakers also had a democratic form of government, which incorporated civil rights. They had made many peace treaties with the Indians. In early colonial times, Quakers did not realize the importance of education. Soon they recognized that in order to become a thriving society, people had to receive an education. A compulsory education law was passed in 168. Thus forming schools and Universities. Pennsylvania's early inhabitants laid the foundation of the educational system that still thrives in America. The economy of Pennsylvania boomed. At first there were small farms in which crops such as wheat were grown. Commerce grew quickly. The Quaker's societal ideas helped to spread the ideals of America.

America's beliefs have been made by the coming together of several different colonial ideals from the colonies of Virginia, Massachusetts, and Pennsylvania. American standards of the government, schools, religion, society, and the economy were created long ago. American thoughts have been shaped by the basic ideas of the first immigrants that arrived here.

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Ap bio evolution on finches'

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1. This statement can be supported with the recorded data that expresses differences within a population in the sense of, what the finches' eat, what environment they can access abundant food for themselves, and they can differ in physical features that tend to aid them in survival.

. see answer number 4.

. This observation can easily be backed up with the information that was provided about the consequences of the drought that occurred. When the drought hit, it is obvious that there were too many offspring for all of them to survive on the minimal amounts of food. It easily could have happened so that only the finches' with the smaller beaks could survive on the food, but by chance, it just so happened that only the finches' with the larger beaks were able to obtain enough food for survival.

4. In the information that we read, it was clear that the advantageous trait for the finches', after the drought hit, was the larger beak. Only the finches' with the larger beaks could supply themselves with food; the finches' with smaller beaks died, hence the result of a detrimental decrease in the number of offspring they produced. It is also important to take into consideration that a female finch with a smaller beak would not want to mate with a finch that had a small beak, because their offspring would not be able to survive once they were born. This trend can still be seen in animals and humans to this day; it often occurs that animals and people choose mates that will most likely help them produce healthy and strong offspring that will be able to carry their genes on in the future. This can be viewed as unfortunate in some humans today because they are choosing mates out of physical appearance and health, instead of what they would naturally be inclined to choose, such as a human they love, or for animals, a mate that they would more naturally choose.

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5. I was unable to read the graph, I will come see you to figure it out and then answer this question.

6. There was an increase in population of the fiches' with deeper beaks fro 176 to 178, while the other fiches' with beaks not as deep appeared to die off between 176 and 178.

7. The average beak depth probably increased for a couple of reasons. First off, it is obvious that the finches' with less beak depth would have trouble producing many offspring because most of them died when the drought hit. Secondly, because the females choose their mates, they would most likely choose the male finches' with the longest beaks, even though their species tends to make with males that have the same style of beak as themselves. Also, it had been observed that when females choose their mates, they closely examine all competitors in search of a mate who will potentially have the most successful/healthy offspring.

Please note that this sample paper on ap bio evolution on finches' is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on ap bio evolution on finches', we are here to assist you. Your persuasive essay on ap bio evolution on finches' will be written from scratch, so you do not have to worry about its originality.

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How closely has Mark Herman adapted "little Voice" from Tennesse Williams' "Glass Menagerie"?

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Mark Herman's Little Voice and Tennessee Williams Glass Menagerie are very similar, in many ways yet the two also have their many differences. In both stories, the girl, Laura or LV is searching for freedom, and they live in a one-parent family where the dad either died or ran off a long time ago.

The Glass Menagerie is set in America in the 140's-150's. The Wingfield family consists of Amanda Amanda is physically small, full of life, but grasping for another era of gentility or civility that no longer exists, however is also admirable, pitiable and laughable at the same time; Laura is the daughter of Amanda and the brother of tom. She is crippled and walks with a limp and a brace. Laura has retreated into her own fragile world that centers around her collection of glass figurines; Tom is an aspiring poet, and works at the warehouse to support his sister and mother. He can't take much more of the numbing life he now leads; he plans to make an escape.

The Glass Menagerie is a memory play. Tom is the narrator and it is through his memory that we gain access to the action of the play. He is a struggling poet, working miserably at the shoe warehouse to support his mother (Amanda) and sister (Laura). The father ran away years ago and except for one postcard, he was never heard from again.

The family situation is like a time bomb waiting to go off. Laura is a bashful, modest and reserved creature who has retreated from her world into a world or her own making a collection of glass animals. Amanda is a woman grasping desperately for the elegant fashion of her youth, now non-existent. Although she wants the best for her children, her nagging and intervention are overwhelming. Tom cannot bear this life for much longer, Movies offer him an escape through vicarious adventure, but it is now no longer enough. He feels the urge to follow his father's footsteps and find adventure of his own.

Afraid that Laura will end up an unmarried woman, Amanda is obsessed with the idea of a gentleman caller. The drama centers around a visit from one such witting young man, and its disastrous effect on Laura's fragile universe.

Little Voice is set in the 10's in England. The main character LV is played by Jane Horrocks, she is in her young 0's, she has negative traits about herself which are that she is pessimistic and secretive, LV is extremely sensitive in the way that she is naïve, has feelings of guilt, self doubt, sad, scared, shy, insecure, and is emotionally vulnerable and insecure. Mari (played by Brenda Blethyn) is LV's mother. She is in her mid 40's, and her negative traits are jealousy, she is burned out, unapologetic, domineering, demanding, quick to anger, greedy, cynical, and money angry.

Little Voice is a magical musical comedy chat the power and perils of expression. Little Voice is based on one of London's most acclaimed hit plays called " the rise and Fall of Little Voice". The story follows the mysterious LV, who lives in the dark attic of an untidy disheveled house on a dead end street in a seaside town of Northern England. Ever since her father's death, LV has been silent, spending her days listening to his incredible, classic record collection and living in the enchanted charm of his favourite singers and performers. Meanwhile, her motor mouthed mother Mari is living it up, continuing on a boozy cruise for exciting lovers.

Then a man struts into Mari's life Ray Say, a sleazy and spectacularly unsuccessful local talent agent. Meanwhile LV has a revolutionary run-in of her own with a man almost as shy as she is-a telephone repairman named Bill, who isn't much for vocal communication. It is the first time that anyone other than her father, has paid any attention to her.

LV may not speak, but she does sing, uncannily capturing the legendary inflections and personas of Judy Garland, Marlene Dietrich, Shirley Bassey, and Marilyn Monroe. Just as things were opening up for LV, Ray Say, hears the magical strains of Judy Garland coming from her room, and realizes that that is no ghost, it's LV. Stunned by her talent, he smells the big time. Desperation and dreams collide as he and Mari stake everything on making the terrified LV into a star. When LV's private gift becomes a public spectacle, she stands in the crossroads of losing her soul, or finding her own true voice.

In Little Voice there is no Tom. However Tom's character in Glass Menagerie is made into the character Ray Say's in Little Voice. Other differences between the two are that in the Glass Menagerie, the father had run away years ago, and in Little Voice, the father had died. In Glass Menagerie, Laura did not sing as in Little voice, however she still listened and loved her fathers records. In both stories, there is a picture hanging from LV's/Laura's room, of their father. Although he doesn't appear in the movie or play, he still plays a major role in the development of LV/ Laura. It is the father figure in Little Voice that makes her into a singing Diva. Before Mari knew that LV could sing as well as she could, Mari paid no attention to her at all, but as soon as she found out that her daughters special talent could earn her money, she did everything to get her up on stage. Finally this got too much for LV, and she blew up at her. She got sick of all that her mother did to treat her like dirt. She yelled and screamed at her, telling her that she was sick of it. This would never of happened in Glass Menagerie because in the 140's, to yell at ones mother like that would be totally disrespectful. Another difference between the two is that Glass Menagerie is set in the time of poverty, it is clear that the Wingfield family are struggling with their everyday life because of the money aspect. Little Voice seems to have no upfront problems with money.

In both stories, Laura and LV are searching for freedom. Laura in Glass Menagerie is searching for freedom from the constant bickering between Tom, Amanda and herself. LV is searching for freedom from her mother's promiscuous behaviour. In Little Voice, LV finds love in Bill. Bill is the telephone repairman. Bill and LV can relate to each other because neither Bill nor LV were ones for verbal communication. Bill expresses his emotions and feelings through the love for his pigeons, while LV expresses herself through her singing, mostly towards her father.

There was one stage in Glass Menagerie when Laura though that she could've fallen in love. This was with Jim O'Connor. Jim was a star in high school, where he knew both tom and Laura. Now he is a shipping clerk at the warehouse where Tom also works. He is an ordinary guy with a straightforward vision of success. Tom invited him over to dinner after Amanda was worried of Laura ending up a spinster (unmarried woman). Amanda nagged him to bring home someone for Laura to meet. By the end of the night, Jim had really made Laura come out of her shell. However all hopes of love were shattered, when at the end of the night, Jim announced that he was to be married later that year.

Glass Menagerie and Little Voice are very similar in the way that the characters have the same character traits, and the story line is similar, but the two are also very different. Mark Herman adapted his Little Voice from Williams' Glass Menagerie, very well because it is not too similar and not too different. It had to be different in some ways because of the plagiarism and copyright laws. The two stories are so alike, yet so different which is what made the adaptation from Glass Menagerie to Little Voice so well done.

Please note that this sample paper on How closely has Mark Herman adapted "little Voice" from Tennesse Williams' "Glass Menagerie"? is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on How closely has Mark Herman adapted "little Voice" from Tennesse Williams' "Glass Menagerie"?, we are here to assist you. Your cheap custom college paper on How closely has Mark Herman adapted "little Voice" from Tennesse Williams' "Glass Menagerie"? will be written from scratch, so you do not have to worry about its originality.

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Life

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LIFE......

A True Genius and Intelligent person posess two things....

1..Knowledge....

..Wisdom...... Cheap College Papers on Life

Knowledge can be attained by hard work....

By reading good books....

By reading news papers....

In Company of great professors and Successful Personalities....

But Wisdom..WISDOM is God Gifted....

The Common sense....

The IQ Level....

The Intelligence....

One can do nothing to achieve it....

Even unwise people never know that they dont have wisdom....

Somepeople say that GOD has given equal wisdom to all humans....

I dont agree with these people....

Even medical science says that human mind has folds..

The greater the folds the greater the IQ....

Anyhow....

The question is how can one know that he is wise or not????......

The duffers are also sure that they are wise....

But the true born always remain in suspense......

Anyhow......

There is a common thing among all wise people..

Point of view about life....

WHAT IS LIFE??????....

This is a serious question....

I know that many great philosophers had solved that question....

But if we think that we are wise we have to solve that question ourself....

Instead of agreeing on others point of view....

In our criticizing society if someone sits for a while to think about something..

He is immediately asked if he is having a headache??....

And if someone askes this question..

I mean WHAT IS LIFE????....

He is advised to consult a psycatrist....

well....

what to say....

I have my own philosophy about life......

So..

I will try to explain it to you....

1....First of all....

LIFE MEANS TO MAKE GIVEN CONDITIONS IDEAL......

Everybody..

Everywhere..

Everytime is busy to make his lifestyle better....

....HOW CAN WE MAKE OUR GIVEN CONDITIONS IDEAL??????....

By three things..

MONEY..

POWER....

RESPECT....

Everyone want to achieve these three things....

whatever whoever is doing is for these three things....

Even my aim in life is to achieve these three things in age of 6-8 and enjoy the rest of my life.....

I think that most of people already know the story I have narrated until....

But there are someother questions..and points..about which only few people can think????

Like sometimes I imagine that if I succeed in achieving my aims....

what would I do next????....

Like what would I am supposed to do with MONEY..POWER..AND RESPECT......

I am narrating a quote here....

THERE ARE TWO THINGS TO AIM IN LIFE...ONE IS TO GET WHAT YOU WANT AND THE OTHER IS TO ENJOY IT..AND ONLY THE WISEST OF THE MANKIND ACHIEVE THE SECOND........

So I decided that I want to enjoy these things which I want to achieve....

But another question arises here..

How to Enjoy these things????....

Enjoy Alone???..or

Enjoy with Some People????

So the complete statement I reached is..

I WANT TO MAKE MY LIFE IDEAL AND ENJOY MY LIFE WITH MY FAMILY..WITH MY FRIENDS..WITH THOSE WHO LOVE ME AND WITH THOSE WHO I LOVE......

Now here comes another question in mind....

what does it mean by Family????....

Friends????....

Those who love me??...or

Those who I love??????

Now my Family means..

My father..

My mother..

My brothers......

After some years My family will be My Wife.....

Then after decade..

My Wife and My Children....

Then after -4 decades I will use the term Family for my Grandchildrens..and Etc Etc..

so Family doesnt remain same...

same is the case with friends....

I am not even sure that my best friend will be with me tomorrow or not......

SO I CONCLUDED......

LIFE IS UNPREDICTABLE....

NO ONE CANT PREDICT HIS LIFE....

NOTHING IS LASTING....

NOTHING IS FOR SURE..

NOTHING IS TRUE......

EXCEPT ONE THING....

OUR FAITH..

OUR RELIGION....

OUR GOD....ALLAH..

Point of view of religious people is ISLAM......

Most of people start their discussion with ISLAM....

And their is possibility for them to change....

But I have concluded all discussion and thoughts on ISLAM.....

There is only one true friend man can have....

And that is ALLAH....

Our Lord....

SO THE CONCLUSION IS....

1....Make sure that ALLAH is your lord....

And ISLAM is your religion......

....Make True friends....

Love everyone, even the corrupt ones and make other people love you....

Infact LIVE LIKE A CANDLE WHICH BURNS ITSELF AND GIVES LIGHT TO OTHERS......

....Go for your aims....

Work hard to achieve all those things you have dreamed........

And try to make your every friend your best friend....

Donot hide your feelings in your heart....

And always think optimistically......

ALWAYS LOOK ON THE BRIGHT SIDE....

If you do all these things....

You will say yourself that LIFE IS BEAUTIFUL......

Understand your friends and make them understand you....

Care for other feelings and always remember that everyone has a heart........

Also remember me in your prayers......

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Marketing Case Study-Cadbury Schweppes Oasis

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INTRODUCTION

Oasis The Product

Sales successes in the UK included the relaunch of Schweppes with new graphics, new

Advertising and the new Schweppes Sparkling range (a mixture of fruit juice and spring water), together with an 84% increase in Dr Pepper volumes and 0% growth from Oasis. Trading profit in the UK included only one month's bottling profits from CCSB (sold in February), which continues as our bottler under new long term licensing arrangements.

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Cadbury Schweppes The Company

Cadbury Schweppes is a global business, which manufactures, markets and distributes branded products in over 00 countries. It aims to provide pleasure, taste and enjoyment through the manufacture and marketing of a wide range of beverage and confectionery brands sold to consumers of all ages.

Cadbury Schweppes employs over 40,000 people worldwide. The Groups strategy is to increase profitability, brand strength and volume on a global basis in its two business streams, beverages and confectionery, through a combination of internal growth, targeted acquisitions and joint ventures. In the beverages business, Cadbury Schweppes is currently No in global soft drinks, where it licenses its brands to bottling partners in countries and has its own or joint venture bottling operations in a further 14 countries.

NEW PRODUCTS DEVELOPMENT

Cadbury Schweppes objective for the development of Oasis was

1. To grow the market of 'New Age' soft drinks in the UK;

. To increase Cadbury Schweppes share of the non-alcoholic beverages industry in the UK.

The concept of 'New age soft drinks was developed after market research identified the growth of soft drinks and a definite gap in the market for something non alcoholic but not 'Fizzy' example iced tea, herbal drinks, flavoured waters and sparkling juices.

IDEA GENERATION

Monitoring international trends

The trend in the US soft drink industry was a significant shift towards the 'New age' soft drinks, a growth of $6 billion. Observations of the similar products launched in the UK gave the Marketing manager, Andrew Mann reason to believe that 'New age' drinks would be a major success in UK.

The diagram below show the actual figure for the years 16 and 17 on a global scale

Studied demographic trends in the UK

The aging population in the UK may be health conscious and there preference for a beverage would be that of a non-alcoholic, less sweet, no fizz and more natural drink.

There was a distinct shift in the soft drink culture that was bringing significant changes to the soft drink market. There was a likelihood of adults who have grown up with a soft drinks culture to continue drinking soft drinks as adults. However, their tastes are for something less sweet- and fizzy.

SCREENING

Cadbury Schweppes being a socially responsible company found thru

Comparative studies other successful premium products.

There had been an increase in growth of the premium area of other segments in the UK such as premium crisps, such as Doritos and Phileas Fogg, and for premium ice creams

IDEA EVALUATION

Concept testing reactions from customers and rough estimates of costs, sales and profits. With Oasis, both qualitative and quantitative market research was carried out. CADBURY SCHWEPPES focused both in an out of London with regard to qualitative market research. A survey was

Carried out of Snapple a product owned by Quaker Oats and Fruitopia a product owned by Coca-Cola Beverages. UK respondents felt that Snapple was boring whilst Fruitopia flavours were too weird. The advertising was also considered bizarre and psychedelic. Consumers had reservations about the two competitive brands and this suggested the gap in the market for a product between these two extremes.

Concept testing was limited to the lemon, orange and red fruit drinks combination as these formed the base for all juices and the ones most frequently consumed.

DEVELOPMENT

The new product development process took nine months in a consumer market where launch may take up to two years.

Marketing Mix

Product

The product contains still spring water and 10% real fruit juice.

It has a healthy image based on use of only natural colors and flavorings

Free from preservatives and additives

The bottle is made of glass to suit the adult target market

The 75ml wide mouth bottle is resalable for ease.

Price

Consumers are price insensitive and are impulsive buyers.

Place

Oasis is strongest in the 'impulse' purchase sector.

Promotion

Ø Cadbury Schweppes has a massive sales force that sells their products.

Ø 500 students are employed every summer to make product drops

Ø Promotional Budget

.5 million Television and Poster advertising.

Ø Recall figures for oasis are 80 % whereas for the competitors it was 75% for Fruitopia and Snapple 0%.

Ø Aside from television and poster advertising radio, magazines and promotional support which includes sponsorships of capital radio show "hall of fame'.

Ø Pull factors such as refreshment guarantees to encourage initial purchases.

COMMERCIALIZATION

The final commercialization phase involved the finalization of the marketing plan. The product was launched in three flavors because of preference in the UK market and also because retailers would be more likely to carry all three flavors, which would improve the product launch. The propriety bottle design centered on a reseal able glass bottle and based on a 75ml quantity and packaged in cases of 1 units. The pricing of the product indicated its premium position and impulse buyers would be price insensitive. Also the smaller unit packaging enabled independent retailers to be able to stock the product. The availability of the product was through outlets where impulse purchases was encouraged garage forecourts, cooler cabinets and newsagents. A plan-o-gram was provided to assist retailers to encourage them in stocking the core OASIS range and display it to the best advantage.

Market introduction stage, sales are low as a new idea is first introduced to a market. Customers arent looking for the product. Even if the product offers superior value, customers dont even know about it. Informative promotion is needed to tell potential customers about the advantages and uses of the new-product concept.

As in the case of oasis the introductory stage was quite rapid, the original idea was developed in 14 and the product was launches in a matter of months.

Growth stage The market has accepted the product and a very rapid increase in market size is likely. The competition usually gets quite intense at this stage.

Oasis has reached this stage and will probably start to experience a slight decline from here because of the growing compettion.

Market Maturity market maturity stage occurs when industry sales level off--and competition gets tougher.

Sales decline stage, new products replace the old. Price competition from dying products becomes more vigorous--but firms with strong brands may make profits until the end. The market introduction stage, sales are low as a new idea is first introduced to a market. Customers arent looking for the product. Even if the product offers superior value, customers dont even know about it. Informative promotion is needed to tell potential customers about the advantages and uses of the new-product concept.

Fruitopia, which was the product that withdrew from the UK market because of the introduction of oasis, was at this stage in the life cycle.

Oasis would be in the Growth stage of the product life cycle.

KEY SUCCESS FACTORS OF OASIS

Ø The cross-functional launch team gave new and fresh innovation to creation of a new product;

Ø CADBURY SCHWEPPES properly researched the market and correctly (skill) identified the gap in the soft drinks market between the UK and the US;

Ø The new product development stages were maximized;

Ø The advertising campaign was based on a down to earth approach in keeping with the stereotype approach;

Ø The "awareness" campaign was well propagated;

Ø The withdrawal of competitors was not seen as a measure of success but as a stepping stone to more product innovation;

Ø The brand extensions gave more durability to the product;

Ø Top management support for the launch of Oasis and support in the success of the product;

Ø The outsourcing of the bottling function to Coca-Cola and the franchising of the brands to CCSB which also distributes competitive products created a strategic and clever alliance to have Oasis on the same shelf as other competitive products reaching more target markets; and

Ø The adoption of the product by other target markets, not just the premium sector.

Cadbury Schweppes Strategies

Present product/Present market- was the decision of the company to partially withdraw from the beverage market by selling its non-US soft drinks business to Coca-Cola in 1 for £0.7m since its market share in the beverage industry outside the US was low. Similarly, Cadbury Schweppes has been consolidating in the chocolate block sector because this has shown the fastest growth of late. In 18, it increased its marketing expenditures in this sector by 6 per cent and used promotional tools such as limited editions of 50 per cent extra free Cadburys Dairy Milk to counteract similar strategies that Mars had introduced on its Galaxy range.

Present products/New markets - that the appropriate strategy would be one of market development. This was apparent when Cadbury Schweppes moved into Poland as a result of the 17 per cent per annum growth in the Polish chocolate market during the 10s. In 15, Cadburys Picnic bar was targeted at Polish consumers in the 15-4 age group with the slogan Cadburys Picnic, bite it. Three years later, in 18, sales of Cadbury's Snack were aimed at the Polish 16-44 year olds with the advertising line of sweet, light, snackotomy.

New products/New markets- involves a more complicated strategy, which companies can pursue. The general strategy of Cadbury Schweppes has been to limit its diversification strategy and not to stray too much from its core competencies. However, a useful example of this strategic cell in operation was the companys acquisition in 10 of Basset and Trebor, which were in the sugar confectionery market (sweets, toffees, gums, etc.) as distinct from the chocolate confectionery market, where the strength of the Cadbury Schweppes is well known. This related diversification into new products and markets continued in 15 with the companys acquisition of Allan Candy of Canada. In the beverage section, the acquisition in 17 of Jaret International Inc., a leading US sugar confectionery distributor, provides an example of forward diversification towards the market for its new sugar confectionery products.

Niche market Oasis is a brand totally adapted to the UK market young adults between 0-5(this is one of the key reasons for its success).

Yet, strategic emphasis is currently being placed on the development of global brands, Schweppes, Dr Pepper and Seven-Up.

It is important to future innovation within the company that a top management policy is developed for subsidiary-led innovation within the new structure.

The focus was for oasis penetrates a niche market that would satisfy the tastes of young UK customers.

Cadbury Schweppes followed a niche market penetration with the primary objective to maximize the number of triers and adopters in the target segment (adult over 0 years old in the soft drinks market). The market characteristics were such that customers were likely to adopt the product relatively quickly with a short adoption process. The product characteristics involved relatively a simple production process, with little development or additional investment required (packaging). The competitor characteristics indicated some competitors (Snapple and Fruitopia).

Mass Market Penetration

With the growth of oasis in the UK the number of customers increased not only from the initial target market but also from a different age groups.

The initial target market was young people between 0 5 years but due to the product and marketing sophistication the product it appealed to 16 0 years olds who want to be seen consuming premium products in the hope of attaining a sophisticated, mature image.

The another reason for mass penetration is the replacement of lower selling oasis flavours by new ones identified through consumer research; and brand extensions with the release of oasis light and oasis revitaliser. This latter move can be seen as creating a niche market within a mass market to cater for the needs of a different segment of still juice market.

The strategy however the company characteristic typified a mass-market situational variable in that Cadbury Schweppes possessed sufficient financial and organizational resources to build capacity in advance of growth in demand. This is illustrated by the move into mass-market penetration where oasis was able to capture 70% of the market within 18 months of launch.

STRATEGY FOR OASIS - SOUTH AFRICAN CONTEXT

Evaluation of the Beverage Industry in South Africa

( Facts taken from Euromonitor.com and Distell.co.za)

Alcoholic Drinks

As new consumer spending patterns emerged in response to muted growth in

Disposable income, spending on alcoholic beverages is also declining.

The increase of 10% in excise duty has also played a role in this regard. The market as

A whole has declined by 1,5% over the past 1 months, with consumption of

Spirits down by 1% and that of beer by 6%. Although growth in fortified wines has been marginal, sales of natural wines have grown by % and of alcoholic fruit

Beverages by 0%.

The Alcoholic beverage decline is a positive sign for the soft drink industry this is due to the fact that people are becoming more health conscious and aware of the negative effects of alcohol.

NonAlcoholic / Soft Drinks

Research shows soft drinks continue to show positive growth in the review period to reach a forecast total market volume of more than

. billion litres in 00

Up % on the 17 figure

Carbonates and concentrates were still the largest sectors in the South African soft drinks market in value terms at the end of the review period.

The sustained position of these two sectors can be attributed to the fact that they are well established in the South African market.

Both of these sectors remained fairly stable in their growth rates over the review period.

Sectors show varying degrees of dynamism

The sectors with most dynamic growth in 001/00 are

Bottled water,

Functional drinks,

Driven predominantly by growth in the sports drinks sub sector,

and RTD tea.

All three of these sectors are driven by increased health consciousness among consumers as well as the fact that these drinks are perceived as being trendy. Consumers supporting these sectors tend to come predominantly from the middle and upper income groupings.

At the other end of the scale, some market sectors were seen to have remained fairly stable in their growth rates in the review period, with some subsectors growing while others declined.

Carbonates and fruit/vegetable juice tended to remain fairly stable although some categories within the various sectors displayed significant growth, bucking the overall trend. For example, growth in 100% juice was substantial during the review period, when compared with that seen

The review period, a fact not mirrored by areas like nectars and juice drinks.

Gambling and mobile phones hit potential for growth as a less disposable income to buy soft drinks

South African manufacturers have continued to note the importance of the growing trends towards gambling and mobile phones throughout the population, a trend that has reduced consumers' available disposable income to be spent on items like soft drinks.

However, there has been a growing recognition of the difference in purchases between various economic groups within South Africa.

Sectors like bottled water, functional drinks and RTD tea have become increasingly dominated by purchases from middle and upper income groups.

Lower income consumers, those most affected by the shrinking amounts of disposable income, are thought to form the majority of the consumer base for the comparatively cheap products found in concentrates and carbonates.

Economic instability inhibited sector's development

The rand depreciated by approximately 4% towards the end of 001 and continued to depreciate over the first six months of 00.

Fuel prices increased, followed shortly by retailers dramatically marking up their prices of everyday foodstuffs.

The day-to-day living expenses of consumers therefore increased tremendously at the end of 001 and over 00.

This, in turn, had a substantial effect on the amount of disposable income available to purchase soft drinks.

This caused volume growth rates in some areas to slow in the final year of the review period.

Emerging sectors likely to lead the charge up to 007

Predicts that the average annual volume growth in the forecast period will be around 5%.

This growth is expected to be driven by the emerging sectors of 001/00, such as functional drinks, bottled water and RTD tea.

The comparatively high rates of growth in these sectors is expected to be driven by high income consumers purchasing drinks the market perceives as being healthy and cutting edge.

It is thought, in the longer term, that as middle income consumers become wealthier many will join in this purchasing practice, continuing the growth in these areas.

WILL THE LAUNCH OF OASIS IN SOUTH AFRICA WORK?

YES,

There are many positive factors that would make South Africa a favourable market for the oasis product.

The reasons as mentioned above are

(ii) The decline in Alcoholic beverage's is a positive sign for the soft drink industry this means that more the exixting alcohol consumers will be in the market for alternative drinks.

(iii) soft drinks continue to show positive growth in the review period to reach a forecast total market volume of more than . billion litres in 00 up % on the 17 figure.

(iv) The sectors with the most dynamic growth in 001 and 00 was the bottled water, functional drinks and RTD tea have become increasingly dominated by purchases from middle and upper income groups. Oasis is targeted at this sector in the UK and US.

(v) Emerging sectors likely to lead the charge up to 007 are the functional drinks, bottled water and RTD tea sectors. The comparatively high rates of growth in these sectors is expected to be driven by high income consumers purchasing drinks the market perceives as being healthy and cutting edge.

The strategy of niche marketing should be exercised in South Africa as it was in the UK. Niche penetration would be most appropriate because of the high income consumers with disposable income.

(vi) It is thought, in the longer term, that as middle income consumers become wealthier many will join in this purchasing practice, continuing the growth in these areas.

This may result in a mass marketing strategy as in the UK market where the initially targeted age group become bigger.

However there are negative factors as well, such as

(ii) Gambling and mobile phones hit potential for growth as a result people are left with less disposable income to buy items such as soft drinks.

(iii) Economic instability inhibited sector's development

CONCLUSION

After weighing the pro's and con's I am of the opinion that launching Oasis in South Africa will be a good business move for Cadbury Schweppes.

Cadbury Schweppes as a company has a strategy of developing and expanding markets

with a range of brands using the most efficient and value creating route to market focusing on key international brands and new products, innovating in flavor extensions, packaging and routes to market therefore for these reasons and the reasons mention in the previous topic market penetration into South Africa will be favourable.

REFERENCES

1. Cadburyschweppes.com

. Paloalto.com

. Distell.co.za

4. Euromonitor.com

5. Beveragemarketing.com

6. Perreault WD, McCarthy EJ, BASIC MARKETING A GLOBAL MANAGERIAL APPROACH, 14th edition, McGraw-Hill Irwin, 00.

7. Walker jr OC, Boyd jr HW, Mullins J, Larreche JC, MARKETING STRATEGY A DECISION FOCUSED APPROACH, 00.

8. Strydom J W et al, INTRODUCTION TO MARKETING, 16.

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