Circadian Rhythms

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The word circadian comes from the Latin root circania meaning circle. For modern purposes, the word circadian refers to anything that occurs in 4 cycles or periods. Rest and activity, taking in of fluid, formation of urine, body temperature, cardiac output, oxygen consumption, cell division, and the secreting activity of endocrine glands all participate in 4 hour cycles in many organisms, and are referred to as circadian rhythms. One of the most well understood circadian rhythms is the sleep circadian rhythm. The circadian rhythm, commonly known as the biological clock, is thought to have three components, including the genetic machinery that allows the clock to regulate the expression of specific genes, the timekeeping machinery of the clock, and receptors that collect input from the outside world to set the clock.

Melatonin, the primary product of the pineal gland, has been known to regulate sleep cycles during the night for some time now. Just recently, scientists have discovered melatonins daytime counterpart SAM. SAM, a derivative of the amino acid methionine, combines with serotonin to make melatonin. SAM is manufactured to relatively high concentrations during the day, and burned away to low concentrations in the night. Serotonin also goes through a slight concentration drop in the night due to its role in melatonin formation, but, because it is needed in many other essential parts of the brain, its concentration does not vary as much as melatonin and SAM.

Alertness varies through out the day in relation to the three circadian phase regulatory molecules. Serotonin and SAM both start off in relatively high concentrations in the height of the day, while melatonin is almost no where to be found. As the sun begins to set, the pineal gland recognizes that there is less and less light. Norepinephrine begins to bind to â-receptors in the pineal gland, and the pineal gland used the day time store of SAM and serotonin to manufacture melatonin. Once the concentration of SAM is to low to make any more melatonin, melatonin levels start to drop off, and SAM is free to rebuild. When the pineal gland senses the coming of light, SAM is produced again starting a new daily cycle.

As of May, 000, nine genes had been found that regulate circadian rhythms in mammals. Eight of the genes were found to be transcription factors, and the ninth gene encoded a kinase enzyme. Researchers discovered that a single amino acid mutation in the kinase, casein kinase I epsilon (CKI), rendered it slower to phosphoralate and turn on a group of proteins encoded by the gene located at the Tao locus named period. When this gene was inserted into hamsters, their circadian rhythms were shortened from 4 to 0 hours, demonstrating that timekeeping proteins do exist, and they regulate a period gene located on the Tao locus that helps keep the biological clock. Another study, done by Rosbash and Hall, discovered the that cryptochromes found in almost all organisms, including human retina, absorb blue light and send signals that reset many kinds of circadian rhythms to the day night cycle. This was significant, because it was thought that the same rods and cones that were used for sight somehow transmitted signals to the brain that told when night was coming. Rosbash and Hall proved that there was a totally separate system of nerves and receptors dedicated to the biological clock that were pretty much universal through out the animal kingdom, and these light receptors appear to be located through out the body, not just in the eyes. Custom Essays on Circadian Rhythms

I feel that sleep is one of the most interesting activities that people engage in on a daily basis. I think that the study of circadian rhythms is very important to the ongoing development of the study of sleep, especially because so many people are acquiring sleep disorders. Hopefully sleep researchers will be able to use their knowledge about circadian rhythms to help those with sleeping disorders such as narcolepsy and insomnia.

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Hemingway was an asshole

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Hemingway

I learned how to fly-fish about five years ago. Actually I never caught anything, which is probably a good thing, because if I had, I would probably feel intensely guilty about it. I can't remember whether that was before I became a vegetarian or after. I only did it two times and I never got my feet wet, so I guess I can't really relate to the romantic vision of Nick Adams up to his thighs in freezing water fighting a trout. But I did learn one thing from the experience, which is that women have an easier time learning it than men. Men have the hardest time getting it out of their head that if they just cast harder, the fly will go farther. It takes some patience to learn the fluid motion, and women seem to pick it up much more quickly. I also learned that you always want to be in control or you will find yourself with a new hook-shaped earring.

I really don't buy into the whole fishing-as-spirituality thing. I would never argue with someone catching a fish for their dinner, but I refuse to see it as a romantic thing. Fish have always seemed kind of foul to me, too. Even before I stopped eating meat, I stayed away from eating them.

But all things being equal, I don't have nearly as big of a problem about fishing as I do hunting. The little fishies don't have a very developed nervous system, so I doubt they feel as much pain as us, but again, who knows? Hurting anything or anybody for no better reason than entertainment is bad karma really bad karma, and I am of the belief that karma is never wasted. That is to say that when you hurt anyone or anything, you are actually hurting everyone and everything, including yourself. I'm guessing that old Nick got his in the end. We at least know that he got shot. Order Custom Essay on Hemingway was an asshole

I'm pretty sure that old Ernest got his in the form of a shotgun in his mouth. Perhaps the spirits of all those animals that he massacred decided to haunt him and manifested themselves in the form of a liquor bottle, driving him slowly mad. We don't always see how karma manifests itself, but it is like energy itself, never dissipating.

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Marketing Plan

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Marketing Plan

Marketing Strategy

STOG is a company that is bent on providing top equipment to aid the people who risk their lives in trying to help others. The company main goal is to save lives as well as facilitating work for our customers. Our marketing strategy is to provide an efficient and user friendly tracking systems. The product will be highly advanced by keeping up with today technologies that are available and further improved by constant research to improve the system. By providing an efficient and safe tracking system our company will establish a strong regional distributor network by laying a foundation for national distribution.

Comprehensive Plan

The overall marketing plan for STOG products is based on the following objectives

1. To establish a financially strong, regional based GPS Company by providing the initial capital funding for the Company through private investor contributions.

. Work with the city and state of New York to establish a service agreement to be the main provider of the tracking systems to be use by the law enforcement department.

. To create an exclusive system tracking network of services that will help in the share of the profit that will provide the necessary funds to help the company grow faster.

4. Produce the latest and highly efficient tracking systems to meet the demand for providing a better tracking device that is used by the FDNY, NYPD and other departments.

5. Capture the attention of other potential customer that the company could expand to such as automotive industry as well as military.

Distribution

STOG is setting up a contract with the city and state of New York to provide GPS services. STOG is providing a service for the law enforcement agencies in New York City and New York State. The main goal of STOG is to provide top of the line tracking systems that will assists the NYPD, FDNY, emergency workers and other departments in the law enforcement agencies in New York. The Company ideas expanded out of the disaster of 11. Many of the finest officers, firemen, and other heroes risk their lives to save others during that tragic event. To ensure the safety of the men and women who risk their lives everyday to help others STOG is setting a sophisticated tracking system to help in their work. The tracking systems will keep track of the personal who venture into dangerous areas to ensure they do not go missing or to send help to them wherever they may be.

The Company will provide technologies and training to the New York law enforcement agencies. These technologies will enable the tracking of every personnel when they are on duty. This is to ensure that every personnel when called upon for duty at every given time can respond to any situation quickly. If a disaster was to happen the tracking systems can help emergency workers and firefighters. As they enter the building the tracking systems will monitor there movements so no matter where they are they can be found. The tracking systems that STOG setup for the NYPD and FDNY will also help facilitate their work by helping to track the positions of the persons who they are looking. The tracking systems will be able to convert the telephone numbers of those who dial for help into latitude and longitudinal format. As a result STOG technologies will be a big help to the work that the law enforcement agencies do everyday.

The Company has considered to targeting alternative market before such as the automobile tracking market, fleet and other transportation market. Other market that has also been considered by STOG is the tracking of packages but these market are highly competitive due to the numerous of companies that have already started a long history of doing business in these areas of the market. The Company has of right now have decided to start with the market that it is in now. By building a foundation of providing top of the line tracking systems to state and city law enforcement agencies the company will slowly be able to test other market. As of now expanding into alternative market is on a standby but it is still part of the Company objectives in trying to become a leading global tracking systems company.

Sales Forecast

The prices for the Company's product will be determined by an agreement that is made between the mayor and governor of New York and the Company to determine fair pricing. It is projected that the net profit for the services will be a

Competition

With anything that has to do with consumer-oriented product, competition for sales requires dedicated focus and resources. The GPS tracking market is a highly competitive market with some of the most highly sophisticated equipment that is used. But our company has found a niche that many companies see as a target. Most of the GPS tracking market deals with mobile phones, tracking packages, automobiles, boats and other transportation. Other companies in this market provide devices and equipment that are use for GPS tracking. Though STOG has found a niche to sell the product there are still some competitive issues that have been given careful considerations by the management of STOG.

• Capital Resources Well-funded and strong financial company can weather market irregularity, marketing and financial miscalculations, also new competitive products or services in the marketplace. Major companies such as AnyTrack solutions, Trimble, NSR (National Systems and Research Co.) are well positioned to participate in this market.

• Technological Advances New technologies and systems have allowed tracking to be more accurate and less expensive. New tracking system and equipment has introduced innovative products to the market.

• Marketing Strategy Major companies have been known to spend a large amount of funds generated from sales for advertising and marketing to try and capture a larger share of the market. STOG's initial strategy is to offer the customer what they want most a cost-efficient and reliable systems to aid the departments who require them.

• Consumer Acceptability A majority of consumers will purchase a new product because of the appeal of the company background and the appeal of the label. It is extremely important to establish and maintain consumer confidence in the product. This is accomplished through new innovative products, easier to use equipment and becoming a distinguish company.

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Light pollution a problem??

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Light Pollution a Problem?

What is Light Pollution? How could light ever pollute something? It disappears as soon as the lamp is turned off and no sticky toxic residue is left behind. This cannot be a form of pollution, can it? The answer is yes; light can actually pollute the outdoor environment and wash away the view of stars in the sky. As awareness rises around the world, this term is heard in more and more places. Light pollution is a curable problem and can be prevented through the application of well-designed and applied outdoor lighting.

Some light pollution is known as sky glow. Have you noticed the clouds overhead glowing an eerie pink, white, or orange color before? This wasted light is known as sky glow. It happens because of poorly designed and improperly aimed light fixtures called luminaries. Luminaries that do not offer adequate shielding usually spill wasted light into the sky and across property lines where it does not benefit anyone. When light spills into the sky, it reflects off of tiny airborne dust and moisture particles. This happens even on very clear evenings, too. The sky glow phenomenon directly affects the scientific research of amateur and professional astronomers. It also affects everyone else who simply enjoy looking at a dark night sky abundant with stars overhead. Sky glow is a curable condition, and we can still have adequate and safe illumination in the outdoor environment. Another form of Light Pollution is when light crosses property lines. This is called Light Trespass. Most people today have experienced Light Trespass to some degree. When someone elses light shines through your windows at night it is light trespassing onto your property. This is not only a nuisance, but it can also affect your safety. Light trespass can prevent you from using your property outdoors at night when wishing to look at the stars while lying on a blanket or viewing through a telescope or binoculars. Light pollution also occurs when too much light is applied to an area and a condition called glare results. Glare is defined as a visible source of illumination that causes a reduction in visual performance or an irritation. Light pollution is also a waste of energy and money. If a light is projecting fifty percent of its light away from the intended area then it is "lost light". The U.S could save over 1 billion dollars each year by simply directing lights down where they are needed instead of up into space (Astronomical society of greater Hartford).

Light pollution occurs mostly around cities and where an abundance of light it located. Los Angeles is one city that has had this problem due to the fact that it has a lot of sky observation labs. The lights from the city, at night, put off enough light to make it seem like dusk through the eyepiece of a telescope.

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The solution to this problem is very simple, use good lighting. Good lighting provides adequate light for the intended task, but never over lights. It uses fully shielded lighting fixtures that control the light output in order to keep the light in the intended area. Good lighting also means that you should have your outside lights carefully installed so that you do not trespass light onto your neighbors lawn and inside their windows. It also uses high-efficiency lamps while still considering the color and quality as an essential design criterion.

Nighttime lighting has become a necessary part of our society. If designed and applied properly, nighttime illumination can greatly enhance a given area without causing compromise to either safety or the view of the nighttime sky overhead in surrounding areas. More communities around the nation are now adopting comprehensive outdoor lighting ordinances in order to control the appearance and improve nighttime safety and security in areas under their jurisdiction.

Please note that this sample paper on Light pollution a problem?? is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Light pollution a problem??, we are here to assist you. Your persuasive essay on Light pollution a problem?? will be written from scratch, so you do not have to worry about its originality.

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World War I objectives and results

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The United States declared war on Germany, sparking World War I. President Woodrow Wilson wanted to create an utopian world by removing alliance systems, economic conflict, and armaments race by using his Fourteen Points. The Fourteen Points called for open diplomacy, freedom of the seas, lower tariffs, arms reduction, troop withdraw self determination, and the League of Nations. The United States was led to war for principle, morality, honor, commerce, security, and reform.

German U-Boats were quickly invading the seas and destroying what they considered enemy vessels. In May of 115, the Lusitania, which carried 1,18 passengers was struck by German submarine, U-0. Germans were endangering the lives of people everywhere, taking their lives and rights. The sinking of the Lusitania marked the start of the war and the United States pursued to make the seas a safer place for both civilians and their vessels. Following the war, the United States achieved freedom of the seas, allowing ships and their crews to travel the seas with safety and security.

Open Diplomacy is the discussing and negotiating of foreign policy matters with the presence of news media and elected leaders. Though this idea was one of the Fourteen Points, Wilson sidelined this idea throughout most of the negotiating at Versailles. Input from nations was concise and no information was released to both media and other leaders.

The League of Nations was considered Wilsons Baby. The League of Nations was to be put in tact by any means necessary. Wilson authorized changes to some of the Fourteen Points, but would not allow any change to the League of Nations. There were three mistakes made that crushed Wilsons dream for world peace He headed the group in Paris, appointed no Senators, and put weight on the shoulders of the people by asking them to vote in his favor if they supported the League. As luck would have it, a Republican won the Presidency, which ended Wilsons Presidency, along with he League of Nations. Order Custom Essay on World War I objectives and results

Please note that this sample paper on World War I objectives and results is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on World War I objectives and results, we are here to assist you. Your persuasive essay on World War I objectives and results will be written from scratch, so you do not have to worry about its originality.

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Love in Life

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Love in Life. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Love in Life paper right on time.

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1 September 00

Dear Sir/Madam,

I am sending my application in regards to the position of ships photographer on board the vessel Moon-Dreamer, as advertised on your website.

I understand this position is available, and would be delighted to become part of the team.

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Qualities I offer are a cheerful, polite, engaging and communicative demeanour. I am self- motivated, focussed, hard working and professional in service and presentation.

I have an artistic photographic education covering four years and experience within the industry, working with clients in the hands on stress of their wedding day and also on promotional material within advertising.

I have a reliable and adaptive nature and my photographic intuition is well developed due to the variety of situations I have dealt with.

I think my experience and knowledge meet the requirements of the advertised position. I am available for a telephone interview and/or meeting in person to discuss potential opportunities.

Please find enclosed - A photograph of myself.

- A portfolio summary.

Yours sincerely

I have been involved with fashion and image making my entire career and have extensive knowledge of the industry and it's people, I'm very passionate about style in most genres and very driven to achieve a high tableau I work well under pressure and meet my deadlines, and believe I'm a easy-going, creative, fun person to work with.

Immediate Career objective

Get into the glossies and photograph editorials with edgy, exciting, stylish narratives and make it noticed that New Zealand fashion photographed is as good as the best internationally.

Long term Career objective

Is to define my style and reputation through my photography and create a generation of memorable images of 'portraiture, fashion and advertising imagery'.

I would like to maintain my fine arts exhibition work as well as continue my portraiture book series along side this lifestyle.

D.O.B

8TH December 166, Cromwell, South Island.

Left Cromwell at eighteen years hitchhiked to Wellington to become a model.

Education

Bachelor of Design Photography (degree in progress, ends 00).

Rita King Scholarship 001

Outcomes of course,

sum Able to define my context and

sum Work intuitively,

sum Have a strong eye for composition and narrative.

sum Very competent with 5mm, medium format, 5x4 format cameras.

sum Specializing in on-camera flash, studio flash lighting, and Gods light.

sum Excellent B&W darkroom printing.

sum Photoshop skills,

sum Quark publication layouts,

sum Digital video recording,

sum Adobe Premier editing.

sum Screen printing and painting.

Educated at Cromwell College 177-18.

School Certificate Art and Sixth form Art 181,8.

Photography Exhibition

Greenbelt @ Allelujeh Gallery, March, Auckland 00.

Fashion stories @ Bambi Gallery, Unitec, and Auckland Oct 00.

Seminar Unitec Deploma, first & second year students, PowerPoint talk on my portrait series.

Photography Competition

Unitec Marketing 00, First Place getter & runner-up.

Metro Magazine 00 Finalist. (Student competition, portraiture)

Photography Food images "Gone Fishing", Frontier Television 00.

Summer 004 Fashion collection, Franker Butekaa.

Peter Wells, Author's portrait for "Illusions" novel 00.

Model Test-shots 6 models 00.

Miss India South Pacific beauty pageant, Random house '0

Shoshamma promotional mail-out 00.

Liz Mitchell in-store fashion catalogue summer 00.

M & C Saatchi, Bourbon & Coke Stills 00.

M & C Saatchi, 'The Singer' Tim Bererage publicity shots 00.

Eye Magazine, official photographer October issue 00.

Unitec Marketing, Newspaper & Billboard television debate 00.

Pulp Magazine Cinematic issue Fashion editorial, 00.

Unitec Marketing, Cover shot 'Osteopathy' catalogue 00.

In Unison magazine, three issues plus cover 001-0.

Unitec Marketing, 'Medical Science', The Herald. 001.

Unitec Marketing, 'Auckland Museum', The Herald. 001.

West Auckland Birthing Center, 'Mother & Child' 001

Phillip Peacocke camera Assisted Simply You B&W fashion editorial, 001.

NZ L'Oreal Fashion Week 00, Back-stage model shots.

Camera Assisting

Phillip Peacocke, Pulp Magazine fashion editorial, July 00 and Simply you B&W Avant-guarde editorial,

Anthony G , Artist in resident Fine Arts.

Wardrobe stylist for T.V.C & Magazine

Paula Ryan Simply You Style Guide Winter fashion editorial 00.

Model test shots 'designer's seasonal garments'.

Room 8, Amcal pharmacy, nine 60-second T.V.C, April, February 00.

Flying Fish Film Company, Sheep Drench 00.

Wanted, Panasonic T.V.C Asia 00.

Simply You Style Guide, Produced & Styled B&W Editorial winter 00.

Film Construction, Farmers 'wild'T.V.C.

Paula Ryan, 'Simply You' Style Guild, winter 001,

Summer 001,winter 000.

Republic Films, The Herald T.V.C, Auckland 001.

Republic Films, Vodafone T.V.C, 001.

Singleton Ogilvy & Mather, Deka T.V.C 001.

Neil Diamond Wardrobe Assist back-stage 1.

Make-up Artist and Hair stylist for T.V.C & Film.

Locations NZ, 'Sony' T.V.C Asia 00.

Billy Grahame, 'A Song of Joy. American' T.V.Drama (four months make-up and hair) 16.

South pacific Pictures/T.V.N.Z, 'Star Runner' mini-series (four months) 10.

Walt Disney, 'Ship Wrecked', Fiji nd unit (three weeks) 1.

South Pacific Pictures/T.V.N.Z, 'Gold' make-up assistant 1860's mini series period make-up and wig work, (six months). 18- Silverscreen Tip Top ice-cream, Fulham Films Lion Red, Partners film Co L& P, Fulham Films Kours Light Beer, Motion Pictures NZ Wild Life, Campaign Palace Ansett, Farmers 'Cherry on top', Dress for Less, L.V Martin, Flying Start Little Rippers…music Videos etc… and many more.

Fashion Show co-ordination, ` Choreography & behind the scenes

Jaguar XXJ fashion show launch, 00, D, D & B Advertising.

Working Style Winter/Summer 00 Fashion workshop.

Liz Mitchell Winter 00 Fashion Show.

Lip Stick Lounge, four x ten-minute fashion shows, Float, April, May 00.

'Vixen' Fashion Show, Exotica Expo, Alexandra Park 00

L'Oreal Fashion week Official Gala Dinner Fashion Show 001-00.

Cancer Society Bond shows @ Float, 00.

Regent Ball Room, Spring Fashion Collection, 18.

Marino Wool Tour Wellington-Tarris (north Otago) 18.

Frock Off, Wellington Lambton Quay 188.

The Agency Queenstown, A Night of Naughtiness 187.

The Agency Queenstown, Spring/Summer Fashion 187.

Hospitality Industry

Chandelier Restaurant, Maitre D' front-of-house, Jan-Aug 00.

Robbie Barklay, Cirque du Soleil, after-party glamorous hospitality staff, Auckland 001.

Model/Talent casting

Jaguar fashion launch 00

Liz Mitchell winter & summer 00.

Volvo Fashion Show, 00.

Working Style workshop 00.

Amcal T.V.C 'extras' April 00.

Robbie Barklay, Cirque du Soleil, after-party performers, Auckland 001.

Amcal Pharmacy T.V.C 'extras' February 00.

La Vadas Fashion shows 00.

The Agency Queenstown, Casting and Talent, Director 187.

George Lucas Films, The Willow, Battle scene, (100 extras) 187.

Double happy Casting Agency, Wellington, Booker 188-8.

C.I One Modeling Agency, Wellington, Booker 187-8.

Sales Executive Paula Ryan, Simply You Style Guide, winter 00

Summer 001, winter 000, summer 000, winter 1.

For Our Children Sake, Inc. N.Y.C, Fundraiser @ United Nations N.Y.C. Co-Chair 15.

Back-Stage interior decorator

Robbie Barklay, Robbie Williams's personal room design & layout. Mount Smart Auckland 00.

Elton John & Billy Joel room interior and layout Mount Smart Auckland 001.

The Rolling Stones, Voodoo lounge tour, back-stage band and family hospitality, Western Springs 15.

Amanda Dorcil nee Bransgrove fashion model.

In-House "Anamale" winter 00.

Catwalk Paula Ryan seminar North Shore 00

Catwalk G.P.K 00, La Vadas Events.

Catwalk B.M.W 00, La Vadas Events.

Catwalk Volvo 00.

Catwalk Paula Ryan seminar, Smith & Caughey 00.

Shoshamma Auction for Koru Care, Auckland 00.

Catwalk Paula Ryan seminar Albany 00.

Paula Ryan, Simply You Style Guide, Summer 001.

Paula Ryan, Simply You Style Guide, winter 000.

NZ L'Oreal Fashion Week 00.

Agri Quality NZ LTD, Expo promotional work 001.

NZ L'Oreal Fashion Week 001.

Versace Fashion extravaganza 15.

Wella Fashion Show 18.

Wella Fashion Show 16

Gallery La Fayette 1,16.

Smoke Free Fashion Awards 15-17.

Ford Modeling Agency N.Y.C, 15.

Corban's Fashion Show 18-14.

Benson & Hedges Fashion Awards 18-1.

Fashion Quarterly fashion editorials 10-16.

Next Magazine fashion editorials 1-16.

Ezi Buy Magazine 11-15.

Country Road NZ shows 11-15.

T.V.C & Video modeling appearances

The Sweet Shop, Australian Insurance Company, featured extra. (Australia only).

The Sweet Shop, Russia and Northern Hemisphere Cigarette T.V.C, featured extra.

Mercury Energy, Film Facilities, featured extra, 00

Steinlarger, Silverscreen, extra.

McLean's Toothpaste 'McLean's Girl', Republic Films, 15.

Film Facility, American Soap powder, Featured, T.V.C 000.

000-18 Bernina sewing machine, Red Nose Appeal, Camera House, Colgate T.V.C, Ansett, Anchor Butter, A.C.Delco, Kettle Fries, Snowtex, Rheineck Beer, Ponds in-house video. Farmers, Deka, Westpac,

The Brother Hood of the Rose (one week) Featured Film.

Training facilitator

Camera communications & audition techniques, Sasha Model Management 00.

Sasha Model Management catwalk modeling 00.

Nova Model Management Catwalk modeling training new girls for 'fashion week' 00-00.

August model management, Catwalk modeling training new girls for fashion week 00.

One on One catwalk training 00.

The Agency Queenstown, Grooming and Deportment, Camera Communications, Make-up 186-7.

Maysie Bestal Cohen Modeling Agency, Grooming school co-coordinator 188.

Young Artist Study Award 00

I am a VISCOM (visual communication) design student studying the Bachelor of Design Degree at Unitec. I feel my design work is an extension of myself it is a vivid visual metaphor that characterizes my personality and style. I use a variety of mediums installations, sculptures, illustration, printmaking, photography, typography and film within my design practice.

I am currently involved in a creative NZ short film entiltled 'Blood and Bone' as the still photographer and designer for publicity. I have created a series of Pain Art works and endevour to launch a first of a kind Pain art exhibition in Nz next year in conjunction with Auckland hospital.

I like that I am not constricted to just one style offers a way of thinking about the world that is significant for addressing many of the problems that human beings face in contemporary culture.

I am proud of being a women designer and express my femininity through style within my design work

I aspire to be a Children's book Illustrator I feel I have an affinity with children and like the idea of being a creator of Children's book illustrations. I love children and love how their imaginations are unconfined. They are a great target audience due to the fact their minds are still free and un-constricted. I used collage a lot as a child and have carried on through design school with this medium as one of my preferred techniques. I hope not to follow the norm but do what I like and enjoy.

Deep down inside the activist within me makes a loud cry "I have a desire to make bold political and ethical statements in the future."

On completion of my Bachelor of Design degree I intend on working in the field of Illustrattion and Graphic Design where I can gain experience and knowledge of contemporary design.

I am a visual communication designer who uses a variety of mediums within my design practice. My distinct style is a combination of a craft aesthetic coupled together with the refinement of computer technology. The work I produce is primarily centered around the 'craft' preferring to focus on the making, using the hands on approach to design.

004 Unitec USU Student Diary cover design

00 Creative NZ funded short film 'Blood and Bone' by Joe Lee

still photographer/ marketing design/ identity/ art direction

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Portman Hotel Company Case Study

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Basic Facts of the Case

The Portman Hotel Company is characterized for being one of the most prestigious luxury hotels of America. The service given to the guests is incomparable with their competitors. The direct contact between the guests and the ¨associates¨ is unique in the hotel business. They have a new concept, were a group of employees called the Personal Valets, provide a service to the guest and are trained to predict the guest's needs and personality.

The Most Pronounced Symptoms of Distress

The biggest concern this company has is evident. The employees are not performing as they were expected. The hotel wants to have a higher level of employee commitment and responsibility, but there isn't a concrete plan to solve this dilemma. The Portman's strategy says that training and motivation will not achieve some standards. That, for me, is a big problem because they are not having a good program for training the associates. They need to develop a stronger training plan to achieve what they are expecting from the member of staff.

The Problems

The 5'Star team plan is reorganization of the personal valets. This plan is created to solve the problems the PVs have. It is a plan to put an end to the disorganization and tension there is with the different workers of the hotel. The Portman wanted the personal valets feel more comfortable with their work. This strategy was also designed to solve the problem of employees that couldn't have a long-term relationship with the guests and having some control with the tips, which are so important for the associates. This plan didn't happen as expected because it had some improvements at first, but still had some problems. I think this is a significant problem happening in this company. They cannot find a real solution and they still have some difficulties. There are several problems going on in this company, but this dilemma might be the one the Portman is concerned with and the one is limiting the hotel to achieve all their goals and expectations.

The Human Resources Issues

The human resource department has been trying to solve the problems the employees have. They wanted the associates to have a work ambience without concerns so that way they could perform a good work and achieve the goals the company expected from them. They tried to make the guest feel at home, helped them with everything that they need, but they cannot do their best because of their intern problems with the other associates. Every time there are more complaints from the guests, and PVs were making each time more errors. The lack of supervision may be the reason this deficiency from the associates is occurring and is another worry the company is being inflicted with. Employees are not being controlled or helped when they are performing their jobs. If they do not want to have more complains from the guests, it is essential for a good performance and a work with no errors, to have a supervisor that con control that. The associates also did not have any guidelines of discipline because the hotels philosophy did not believed to discipline poor performers. They need to change that philosophy and start training employees because that may be a strategy that can solve several problems. Other concern that I could find in the hotel was a problem with the different departments that the company had. Employees said that working with other groups from the company was a problem. The hotel was structured in a way departments could not work together because they hay different functions and was disorganized. The hotel has to break the departmentalization and make the hotel function all together to support each other and that way be able to know what is going on in the hotel. Decentralization is also a big problem. The employees feel they don't have a person to lead to when they need help. A solution to this can help employees solve easier and faster the problems so that the guest would be helped and that way complaints will decrease.

Recruiting and Selecting

The recruiting and selection of the associates in this company is considered to be crucial to the Portman's strategy. They are trying to find the most talented people for their company. They believe the quality of service given to their guests depended only on the excellence of the employee. The process of selection was very important so they could find the most capable employee that could satisfy the needs of the guest. The problem was that they wanted to find the perfect employee but didn't believed in training them to be perfect. As an example, the Portman believed that friendliness could not be trained or motivated, employees had to be friendly by nature. One of the supervisors of the personal valets commented that there is no training because they are so busy. Training is very important so that the goals the company has can be accomplished. Employees need to have training time, even if they have to work and the hotel has occupancy of 100%. If the employees are

Non Human Resources Concern

The original philosophy is another concern this company has. This difficulty, unlike the other problems, is not a human resource issue. They restrict themselves to follow the philosophy and they do not believe in varying it. Many problems in the hotel can be solved if they will vary and have new strategies. One example of this may be the levels of hierarchy that were increasing in the company buy were against this philosophy. They said they will have higher costs if more levels of hierarchy were created, but that can solve some of the most severe problems they had in the company. Costs may increase, but problems may be solved and that will be worth it.

Conclusion

In conclusion I can predict that the most significant concerns The Portman Hotel Company has are based on low performance of the human resource department and the limitation to follow the original philosophy of the company. The Personal Valets is an impressive idea, and may be the key competitive difference for the hotel, but it needs to have a perfect performance so that the hotel can have a remarkable result and can have an Asian-style service, as they wanted to achieve that objective. The company has to work hard solving those problems and find a solution that will have instant results because of the sudden shot up occupancy they are having lately.

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